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Why Analytics Matter

Hearing the word “analytics” makes many people cringe, but let’s be honest with ourselves: analytics are used everywhere. It’s a bit overwhelming when trying to figure out what information is important — plus what to actually do with it once you have it. That’s why we’re here to help. Analytics can be used like a map: a… Read more »

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The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound!   Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »

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