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On April 21st, Google is implementing two important changes that will help users discover mobile-friendly content and ensure their algorithms continue to adapt to the changes in mobile usage patterns. Is your website mobile friendly and google ready?

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Consistency

Marketing is an essential component to virtually any business succeeding. Marketing has also changed quite a bit in just the past few years. Social media and everything that came with Web 2.0 changed the way people and companies interact and even how some business transactions are made. Keeping on top of all of the communication… Read more »

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Marketing Personas

Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »

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Why Analytics Matter

Hearing the word “analytics” makes many people cringe, but let’s be honest with ourselves: analytics are used everywhere. It’s a bit overwhelming when trying to figure out what information is important — plus what to actually do with it once you have it. That’s why we’re here to help. Analytics can be used like a map: a… Read more »

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The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound!   Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »

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