In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »
There are many awesome ways to make your paper your own and stand out from the crowd, specially with a Paper.li Pro subscription. After upgrading to Pro, the first thing to do is to start customizing a paper: turning on Content Draft and setting up Ad Units are some of the most popular features…. Read more »
On April 21st, Google is implementing two important changes that will help users discover mobile-friendly content and ensure their algorithms continue to adapt to the changes in mobile usage patterns. Is your website mobile friendly and google ready?
Marketing is an essential component to virtually any business succeeding. Marketing has also changed quite a bit in just the past few years. Social media and everything that came with Web 2.0 changed the way people and companies interact and even how some business transactions are made. Keeping on top of all of the communication… Read more »
Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »
Sending a newsletter to your audience can be a great way to promote your business or nonprofit. Check out how you can power up your email communications with these 3 Pro perks!
Hearing the word “analytics” makes many people cringe, but let’s be honest with ourselves: analytics are used everywhere. It’s a bit overwhelming when trying to figure out what information is important — plus what to actually do with it once you have it. That’s why we’re here to help. Analytics can be used like a map: a… Read more »
Do you ever wonder how you can make sure your Twitter followers feel valued? Take a look at these tips and get started on giving back!
The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound! Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »
Customize your ad unit widgets and drive traffic back to your website.