Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring? For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot… Read more »
Following accounts can get out of hand sometimes on Twitter. There’s a lot of really interesting people there so I am subscribed to many! As a result, my Timeline keeps changing, and it can be a bit frustrating when I want to keep up with new content. Thankfully, Twitter has a wonderful feature called Lists, which allows… Read more »
Our long-term users are well acquainted with the value Paper.li provides to their customers. In case you didn’t know, our platform provides an all-in-one, low cost solution for email marketing, social media updates, and can even act as a website for brands. Yep, it’s true! All of these options serve external customers, but did you know you can… Read more »
Free Papers can be set to publish weekly, daily or twice daily. Pro papers have more scheduling flexibility, with the option to turn on draft mode and publish only when you want or to set variable publishing days from within the Global Settings menu. These options are great, allowing you to really customize when your… Read more »
Marketing has changed. Relationships with your customers and fans are more important today than at any time in history. Old school methods of interrupting your customer are being replaced with newer, customer-centric methods. The biggest thing to remember is new marketing is not about us. It’s about them. It’s 100 percent about what your fans and customers… Read more »
Personal branding is a staple in the online world; what you share and how you interact with others can either help you or sink you. If you want to attract the right audience, connect with like-minded people and become a thought leader in your industry – you may want to take good care of how… Read more »
With increases in content being published and the need to get your (brand) messages heard, what makes your content stand out from the rest?
In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »
There are many awesome ways to make your paper your own and stand out from the crowd, specially with a Paper.li Pro subscription. After upgrading to Pro, the first thing to do is to start customizing a paper: turning on Content Draft and setting up Ad Units are some of the most popular features…. Read more »
On April 21st, Google is implementing two important changes that will help users discover mobile-friendly content and ensure their algorithms continue to adapt to the changes in mobile usage patterns. Is your website mobile friendly and google ready?