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Be a part of the conversation

Marketing has changed. Relationships with your customers and fans are more important today than at any time in history. Old school methods of interrupting your customer are being replaced with newer, customer-centric methods. The biggest thing to remember is new marketing is not about us. It’s about them. It’s 100 percent about what your fans and customers… Read more »

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Going Mobile Is No Longer Optional for Businesses

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »

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Don't miss these 5 great Paper.li settings

  There are many awesome ways to make your paper your own and stand out from the crowd, specially with a Paper.li Pro subscription. After upgrading to Pro, the first thing to do is to start customizing a paper: turning on Content Draft and setting up Ad Units are some of the most popular features…. Read more »

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On April 21st, Google is implementing two important changes that will help users discover mobile-friendly content and ensure their algorithms continue to adapt to the changes in mobile usage patterns. Is your website mobile friendly and google ready?

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Consistency

Marketing is an essential component to virtually any business succeeding. Marketing has also changed quite a bit in just the past few years. Social media and everything that came with Web 2.0 changed the way people and companies interact and even how some business transactions are made. Keeping on top of all of the communication… Read more »

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Marketing Personas

Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »

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Why Analytics Matter

Hearing the word “analytics” makes many people cringe, but let’s be honest with ourselves: analytics are used everywhere. It’s a bit overwhelming when trying to figure out what information is important — plus what to actually do with it once you have it. That’s why we’re here to help. Analytics can be used like a map: a… Read more »