real estate

5 Real Estate Influencers With Exceptional Personal Brands

Real Estate is not only about selling and buying. It serves a higher purpose. 

When we think about fulfilling our goals and ambitions, we want only the best for ourselves and those who surround us. And if you think about it, many of the things we want often revolve around security

As Russel Sage (financier and Whig politician from the 1800s) once said: “Real estate is an imperishable asset, ever-increasing in value. It is the most solid security that human ingenuity has devised. It is the basis of all security and about the only indestructible security.”

That is what real estate entrepreneurs aim to provide. The security of allowing others to own a property that meets the desires and dreams of their clients. 

Real estate agents work every day driven by the motivation to meet the wishes and expectations of others. And that is truly inspiring. By giving their clients the security of owning a home or a property, they also attain their own goals. 

We are fascinated by the people that work in this industry and we gathered a list of real estate agents that are successfully building their brand online, working hard on their career and inspiring the rest of us with their results and stories. Let’s meet them:

Gerald Peters – From Real Estate to Stock Market

Gerald Peters has made a name for himself not only in the real estate industry. He’s actually ventured out to renovations and even stock market investment. 

He’s the author of “The Money Flow Trading System” and hosts the “Science of Getting Rich” podcast and he’s a great example of a real estate social media influencer. In his Instagram, you will find advice about properties and trading, as well as personal and inspirational posts about reaching financial freedom. 

real estate agent

Grant Cardone – Real estate mogul and sales trainer

When it comes to building your digital presence, Grant Cardone is one of the kings. He built his $1.8 Billion portfolio of multifamily properties from scratch and today he’s passionate about coaching others in reaching success.

He’s a top influencer in the industry that is making amazing use of all the platforms available to share his experience and message with the world. From blogging to podcasting and reaching 3 million followers on his Instagram account, there’s no question Grant is crossing all the T’s and dotting all the I’s in leveraging the online world for the real estate industry. 

real estate inspiration

Ricky Carruth – Relationships over transactions

After 20+ years of successfully building his real estate business, Ricky Carruth now works to coach and motivate others to follow in his footsteps and reach the highest of their potential as a Real Estate coach. 

Ricky is originally from Alabama but he has come a long way from the days where he closed his first deals – he has sold 100 homes since 2014! In his Instagram, he shares uplifting posts about the industry, and promotes his Zero to Diamond mentality with the rest of us, where failure is just an opportunity to get closer to your goals. 

Katie Lance – Social Smart Education for Real Estate

If you’re a real estate agent looking to build and promote your brand online, you need to follow Katie Lance. Coming from a real estate background, she decided to mix that up with her marketing and consulting experience. Today, she helps the real estate industry make the most out of social media, email marketing and online platforms. 

Her vibe and personality shine through everything she does, and really show her passion for helping and teaching others what she knows. Follow her Instagram account to get real-time knowledge and education of how to rock your social media and online accounts as a Real Estate agent. 

Brian Macleod – Browse your heart’s content

Brian Macleod is an experienced realtor and real estate photographer from St. Albert, Canada, who lives by a very nice motto:  “Success derives from satisfied clients”. As a tech-savvy realtor, he knows exactly what the current times require for successful transactions. 

We’re very proud to know he uses to promote his personal and professional page “Curb Appeal” online. 

“I use as a blog. Two times a week I am selecting the content myself and adding my own personal photos whenever possible. With the advertising functions, I can advertise my Real Estate and Real Estate Photography businesses. I believe that plays a significant role in my marketing.”

You can subscribe to it here and follow him on Twitter for examples of his amazing work that completely stands out from the rest. 


What are you waiting for? Jump online and let the world know about your Real Estate business gig.

Magda T
Magda is a Digital Marketing professional. Her main interests include inbound marketing, content and online communities. You can reach her: @MagdaATQ.