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Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible. If you are trying to improve your visual marketing… Read more »

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  Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, can be timely or evergreen, is easy to entice traffic with, and is perfect for boosting your SEO. What… Read more »

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How can you build and retain relationships with your audience and customers? In the world of social networks and content marketing, there’s a tool that still brings great results: the good old email. 92% of online adults use email, according to Pew Research. Other stats also show that email newsletters have a higher engagement rate… Read more »

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It is 2016, and this year the landscape of visual marketing seems to be changing more than ever before. It isn’t about content of all forms anymore. The game has shifted to a new playing field, and visuals are on top. The Tools First let’s quickly list some visual marketing tools… because I love tools!… Read more »

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Twitter Lists

Following accounts can get out of hand sometimes on Twitter. There’s a lot of really interesting people there so I am subscribed to many! As a result, my Timeline keeps changing, and it can be a bit frustrating when I want to keep up with new content. Thankfully, Twitter has a wonderful feature called Lists, which allows… Read more »

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Monitor Industry Trends with Paperli

Our long-term users are well acquainted with the value Paper.li provides to their customers. In case you didn’t know, our platform provides an all-in-one, low cost solution for email marketing, social media updates, and can even act as a website for brands. Yep, it’s true! All of these options serve external customers, but did you know you can… Read more »

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Publishing Schedule Tips

Free Papers can be set to publish weekly, daily or twice daily. Pro papers have more scheduling flexibility, with the option to turn on draft mode and publish only when you want or to set variable publishing days from within the Global Settings menu. These options are great, allowing you to really customize when your… Read more »