Content strategy can be defined as managing all tangible media that you create and therefore own, including written, visual, downloadable, etc. assets. This segment of a marketing plan is continuously demonstrating who you are and what expertise you are bringing into the industry. There is no niche where content marketing wouldn’t work. It all comes… Read more »
Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, can be timely or evergreen, is easy to entice traffic with, and is perfect for boosting your SEO. What… Read more »
It’s often said that your network determines your net worth. We’re fortunate to be living in an era where technology has accelerated networking in both the real world and online. Platforms such as meetup.com have allowed people with shared interests to find each other online and meet in the real world. Online, ad-hoc “communities” are… Read more »
Video industry is huge these days: Either you are in or your brand is missing out! Small Biz Trends claims that by 2019, 80% of all web traffic is going to be video traffic. All major agencies and brands have already joined the trend: According to Outbrain survey, over 8o% of digital marketers have started… Read more »
May 8, 2018 Dear Paper.li Community. Yesterday, we released a new Privacy Policy and Terms of Service which reinforce our already high standards for data protection and privacy. The new Privacy Policy provides better clarity on exactly how your data is being processed and protected. What’s not changing, however, is our continued commitment to the secure processing and storage of… Read more »
Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible. If you are trying to improve your visual marketing… Read more »
How can you build and retain relationships with your audience and customers? In the world of social networks and content marketing, there’s a tool that still brings great results: the good old email. 92% of online adults use email, according to Pew Research. Other stats also show that email newsletters have a higher engagement rate… Read more »
It is 2016, and this year the landscape of visual marketing seems to be changing more than ever before. It isn’t about content of all forms anymore. The game has shifted to a new playing field, and visuals are on top. The Tools First let’s quickly list some visual marketing tools… because I love tools!… Read more »
Technology hasn’t only changed the way we live, shop and interact with each other, it is also quickly shifting the way we work. Yes, “freelancing” is the new black! According to Freelancers Union, there are 53 million Americans doing freelance work, adding up to 34% of the whole workforce in the US. And there are… Read more »
I don’t know about you, but I love a good quote. It helps me focus on the task at hand and motivates me to be the best I can be. In today’s post, I would like to share ten of my favorites for this year. It is my hope that they will give you good… Read more »
