Editors note: This is a guest post written by Sam Rabdil from ABODO. Your business has moved from just a fleeting thought to reality. You have a product or service and you found a developer that built you a great site. You’re a dedicated bootstrapper and you prefer DIY methods, but you’re worried about content. … Read more »
Video industry is huge these days: Either you are in or your brand is missing out! Small Biz Trends claims that by 2019, 80% of all web traffic is going to be video traffic. All major agencies and brands have already joined the trend: According to Outbrain survey, over 8o% of digital marketers have started… Read more »
It’s the end of the decade. Nearing 2020, timelines are starting to trend with lists of everyone’s ‘top learnings’ of 2019. Year in review lists. What would such a list look like for businesses or individuals trying to build their online brand? Launched new social media channels and started a blog Created a content strategy… Read more »
Social media is often your customer’s top choice to try and solve any issues they are experiencing with your site or your product. This brings up a few challenges for big and small businesses: Customers tend to expect answers right away Your leads may give up on your brand if they find your social media… Read more »
Content strategy can be defined as managing all tangible media that you create and therefore own, including written, visual, downloadable, etc. assets. This segment of a marketing plan is continuously demonstrating who you are and what expertise you are bringing into the industry. There is no niche where content marketing wouldn’t work. It all comes… Read more »
Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, can be timely or evergreen, is easy to entice traffic with, and is perfect for boosting your SEO. What… Read more »
It’s often said that your network determines your net worth. We’re fortunate to be living in an era where technology has accelerated networking in both the real world and online. Platforms such as meetup.com have allowed people with shared interests to find each other online and meet in the real world. Online, ad-hoc “communities” are… Read more »
May 8, 2018 Dear Paper.li Community. Yesterday, we released a new Privacy Policy and Terms of Service which reinforce our already high standards for data protection and privacy. The new Privacy Policy provides better clarity on exactly how your data is being processed and protected. What’s not changing, however, is our continued commitment to the secure processing and storage of… Read more »
Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible. If you are trying to improve your visual marketing… Read more »
How can you build and retain relationships with your audience and customers? In the world of social networks and content marketing, there’s a tool that still brings great results: the good old email. 92% of online adults use email, according to Pew Research. Other stats also show that email newsletters have a higher engagement rate… Read more »
