Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible. If you are trying to improve your visual marketing… Read more »
Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, can be timely or evergreen, is easy to entice traffic with, and is perfect for boosting your SEO. What… Read more »
How can you build and retain relationships with your audience and customers? In the world of social networks and content marketing, there’s a tool that still brings great results: the good old email. 92% of online adults use email, according to Pew Research. Other stats also show that email newsletters have a higher engagement rate… Read more »
It is 2016, and this year the landscape of visual marketing seems to be changing more than ever before. It isn’t about content of all forms anymore. The game has shifted to a new playing field, and visuals are on top. The Tools First let’s quickly list some visual marketing tools… because I love tools!… Read more »
Technology hasn’t only changed the way we live, shop and interact with each other, it is also quickly shifting the way we work. Yes, “freelancing” is the new black! According to Freelancers Union, there are 53 million Americans doing freelance work, adding up to 34% of the whole workforce in the US. And there are… Read more »
I don’t know about you, but I love a good quote. It helps me focus on the task at hand and motivates me to be the best I can be. In today’s post, I would like to share ten of my favorites for this year. It is my hope that they will give you good… Read more »
Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring? For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot… Read more »
YouTube is full of examples of incredible videos with great production values. These are not being done by massive studios with huge budgets. They are effects being put in place by average people with average equipment. Long gone are the days when video content requires huge budgets or expertise: You can create video content for… Read more »
It’s a BIG world out there, and while technology is making it smaller every day (and that’s a good thing) most people still think in terms of “the bigger the better” Dream BIG Make LONG TERM plans Create EPIC content Accumulate a HUGE email list Have MORE followers, likes, RTs Get BIG budgets And the… Read more »
When you decide to get serious about promoting your business on the internet, everybody tells you the same thing: “you need content”. If your business is online and you have a website, its content is what will allow your customers to discover it on Google. But that’s not the only reason why it matters,… Read more »
