Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, can be timely or evergreen, is easy to entice traffic with, and is perfect for boosting your SEO. What can’t it do?
But you need to know how to properly structure the way you plan, post, and promote your work.
These six tools and resources will make it much easier to do so. Not to mention help you do it faster, and who doesn’t want more free time?
1. Bring Your Keyword Research to a Next Level: TextOptimizer
Keyword research is the start and the core of content marketing process. It fuels content ideas, helps you strategize your search engine optimization plan and keeps you ahead of your competitors.
My favorite keyword research tool these days is Text Optimizer: It is a unique and innovative keyword research tool that is based on semantic analysis:
- Type in your core query, choose “Google” and then “New Text (Start from scratch)”
- TextOptimizer will extract Google’s search snippets for your query and use semantic analysis to extract related concepts and questions. It will also break your query into categories allowing you to clearly see how Google understands the topic
TextOptimizer can also be used to optimize your existing copy: In this case select “My Text (Fill in your text” option and let the tool grade your content relevance and suggest improvements. If you use the tool for each of your articles, you’ll see considerable organic search visibility improvement within a month.
Overall, TextOptimizer will encourage you to create more indepth, more varied content (by prompting you to use diverse vocabulary and include more concepts), so it’s a good writing tool (with improved rankings as a nice bonus)
2. Optimize Your Content: SE Ranking
Knowing your keywords is a huge part of well-informed content creation. But what to do with those keywords?
SE Ranking is a multi-feature SEO platform that will help you figure out your optimization process, suggest your target keywords, help you learn from your competitors and let you monitor your rankings.
Use the website audit tool to identify issues that prevent your content from ranking higher and improve your organic search visibility.
3. Analyze Your Content Marketing ROI: Finteza
Have your content marketing efforts been having a strong impact on your business’s bottom line? Would you like to know how exactly your content is helping your business grow?
Finteza is an independent web analytics suit that focuses on conversion and ROI analysis. The tool offers lots of useful reports including cash flow, conversions, deals, etc. based on the traffic source, an entry page or specific sales funnel:
4. Monitor Just About Anything: Visualping
Visualping works by monitoring a page or part of a page you specify. You can even use it to get notified of Google search page changes. One great use for the tool is keeping an eye on official Covid recommendations by monitoring the CDC page.
5. Organize Your Editorial Calendar Properly: CoSchedule
Editorial calendars are a must for anyone who is managing a content source, be in a small blog, or a major media source. But getting everyone on board can be hard, and keeping track of planned and scheduled content is a drag on anyone’s mood.. I should know, I have been on the editing end many times in the past.
CoSchedule makes it much easier. You post planned content in an actual calendar, where you can assign tasks, view current status, and even write the post itself. You can also schedule it for social media updates.
Additionally, Give Evernote a try for making notes and collaborating on content research.
6. Have Content Ideas Discovered & Written Down for You: MyBlogU
Get ready for the future, because it is here. MyBlogU is a community-driven tool that helps cut your time spent on blog posts in half. It helps you collect contributions from the industry experts to build your content around them. You put down your ideas, and it helps to solidify them into a working product.
Cool, simple, insanely useful, and a must for anyone with a blog. Go to their site, and start improving your blog post writing, with more free time at the end of it.
See MyBlogU in action: How and Why Did You Start Blogging? (Group Interview)
7. Improve Your Grammar: Grammarly
The perfect editing tool, Grammarly doesn’t just catch spelling and basic grammatical errors. It can help reshape the entire piece, letting you know when something is in a passive tone, using superfluous words, and more.
If you are writing commercial copy, or something that needs to follow by a standard like the AP style guide, this tool is a boon. Just copy and paste in your work, follow the changes given in the text, and publish. Or use their desktop apps or browser plugins.
- Here’s how to write the perfect blog post
- Here are more writing and editing resources
- For more editing help, use this awesome checklist provided by Sorry for Marketing:
8. Get Your Drafts in Order: Google Drive
Obviously I had to include Google Drive on this list. I am using it for this article right now! Google Drive is a fantastic cloud tool that can be great for content curation. You save the content, add people into the docs or folders who need access, and share and edit it as required. Plus there are lots of apps you can install to make it more adaptable for your use.
You can upload and share files, create docs and spreadsheets, use a huge number of tools and extensions, communicate with your team, and more. And it is all free up to 115 GB, after which you can get another 100 GB for $1.99 per month, or 1 TB for $9.99 per month.
- How To Now has a great guide on using Google Docs to create an eBook
- Digital Eagles Marketing has a great list of visual marketing tools
- Colorlib lists more tools improving writing productivity for businesses and bloggers.
Are there any content marketing tools you think belong to this list? Tweet them to me @seosmarty
Featured image via Pixabay