Personal marketing tools for passionate people: 2.0 is on a mission to enable millions of passionate people with the personal marketing tools they need to build their brands. Isn’t it time you invested in yourself?

Approaching our 10 year mark of serving fantastic customers from around the globe, we decided to take a step back and rethink some critical topics, and define what is most important to our customers and our business. What’s the greatest value we can bring to customers? What do our customers need today, and what we can start building for them tomorrow? And ultimately where we should head as a company and product.  Our first step was to listen.

Listen to the market: “people want to build their brands”

As of 2020 half of the world’s population (3.5 billion people) are active on social (We Are Social 2019), and 56% of Gen Z/Millennials aspire to be online/micro influencers (Morning Consult). People are active, are social, and want to establish themselves online. The upcoming generations see building an online brand as a potential career (influencers and micro-influencers), as a valuable resume addition to help land a job, to create impact on important topics, and to simply bring their passions to life online. To build your personal brand, the essentials remain the same:  have great content, active channels, and consistency. is your partner to get you there.

Listen to our customers: “we want more brand building tools”

We heard you loud and clear. Our customers want more ownership and ability to personalize their personal marketing tools, like their web papers and newsletters. So we’ve introduced features like commenting, pinning posts, adding articles, custom promotional sections, images, social channel integration, with much more to come. You wanted more accurate content, so we’ve enhanced our engine, creating Smart Topics, and enhanced the logic that fuels them.

Create something today, and be known for something tomorrow

Whether you’re a daring entrepreneur, an ambitious student, eager professional, or someone simply passionate about a topic – you have a unique brand and can benefit from building it online.

Your brand is the way the world perceives you, through your interests, actions and thoughts. The benefits of building your personal brand are abundant: create awareness and influence on the topics that matter to you, meet like-minded people, impress your network and future employers, and even generate  financial income.

To unlock the potential of millions of passionate people who want to tell their story but have limited time, brand building must be simple and must go beyond LinkedIn. makes brand building easy with smart content and personal marketing channels. Your own website, delivered in 5 minutes, and updated every day with the content of your choice, to fuel your social channels and personal newsletters.

Our mission is enable our customers with the personal marketing tools they need to build their brands. Together we can bring your passions to life!

Dan Di Federico
I'm the Executive Director at and Finity.

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