Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible.
If you are trying to improve your visual marketing strategy, here are eight action-driven tactics that can vastly boost your results. Best of all, they can each be implemented today!
1. Turn To Your Best Content For Re-packaging
If something works as a blog post, it will probably work in a visual format. It just has to be tailored to fit a new style. You can take your most popular posts and create a whole series of visuals from the content, to go on multiple platforms.
A single blog post can make several infographics, a tutorial, a video, and even a slideshow. You just have to get creative, and make sure it is as helpful as possible to a user while appealing to their chosen visual format. You will widen your audience this way, without impacting the quality of the post.
You can then set up an email marketing campaign to scale promotion of all those multi-format assets.
2. Visualize Your Site Guides and FAQs
Most sites have FAQ section or how-to guides explaining how to navigate the web pages and find what you need.
Many sites (especially those that sell a digital product or service) offer a quick walk-throughs to show what’s inside.
While that is useful on-site material, there’s no reason you cannot make it part of your visual strategy: Turn your instructions into videos, presentations or animated gifs and let your product instructions live their own lives on Youtube, Slideshare and Pinterest.
The flows are easy to create (you’ll need a browser extension for that) and they work well to engage the user and give them an idea of what to do next on the site.
WhatFix is an awesome re-packaging tool too because it turns the flows into Youtube videos on the fly!
3. Don’t Underestimate The Power Of Instagram
Instagram is a platform that has been much maligned by many in the visual content game; which is a surprise, given the very nature of the site. You would think that a photo and video specific social network would be the natural place to implement content.
Some industries are finding creative uses for the platform. For example, companies will show off their new line, or new products. They will show people eating their food, or enjoying it in a casual context rather than in professional shoots. Or companies that offer customers to print their Instagram photos (what a neat idea!). Instagram is everywhere these days, especially newer Instagram features like Instagram stories, for example.
Featured tool: LaterGram will let you easier integrate Instagram marketing into your existing agenda. You can add all your employees as managers there and let them schedule content for you and you’ll be able to approve / disapprove anything they do and train them accordingly.
4. Create Customized Images For Pinterest
The best images on Pinterest are the ones that have specifically been customized for the platform. You will notice when you look at images that are posted on that particular site, there is a certain formula used.
Text overlays, infographics and charts have a look to them that you won’t find anywhere. There is a reason these pins are so popular. They work, and they drive traffic to the original site.
Featured tool: Canva has lots of templates designed specifically for Pinterest.
Check out these startup resources for more affordable tools and tips.
5. Try A Bit Of Humor
If you have any social media platform, you have probably seen plenty of Someecards. These are a popular form of customizable image that gets plenty of attention across the web. They are also proof of the concept that humor really pays off.
If you want to up your chances of having a piece of visual content go viral, make it funny. If you want to have your content regularly shared, try and be lighthearted as often as possible.
Here’s a list of Creative Commons comics to get inspired by or find sources for visual content.
6. Consistently Promote Your Brand Identity
Branded logos are just a standard for anything you put out on the web. You want to become immediately recognizable, and so should have two logos at your disposal. First should be a complete logo including the brand name, slogan, and a website, all in a small watermark somewhere on the visual. Second should be a single icon.
Both have their place, and should be used on different types of content. Videos are usually good for the simple logo, infographics or photos better for the longer version.
Featured tool: Surprisingly enough, I’ll list Fiverr here. I don’t usually recommend this site (because people tend to use it for ridiculous purposes like buying Facebook likes or Twitter followers). Don’t blame the tool though: Fiverr is perfect for making slight modifications to your logo.
7. Expand Beyond Your Niche
Your niche is a safe place to settle yourself and produce content for. But many accounts on sites like Facebook, Instagram and Twitter are stepping out of their comfort zone. Feel free to post things not directly related to your brand.
This could be humor images, or cute photos. Maybe it is something personal, like showing the view from a hike, or something funny you see while going about your day. Just keep it from getting too personal, such as including religious or political views, and you should strike the right balance. You may find these unrelated visuals gain more attention than the carefully cultivated ones. Here are 20 sites to diversify your visual marketing strategy.
8. Use Templates To Create Uniformity
A good template is worth its weight in gold. It will give all of your visuals a standard of uniformity, so they are always associated with your brand.
If you are making a video, have a branded title card and ending. If it is an image, make sure all are created with the same layout and logo. Use the same colors and style of images. Another benefit to templates is that it makes creating visuals faster and easier.
Featured tools: I use Canva to manage my branded templates: I have templates for visual quoting, header images, Pinterest-ready images, etc., so each time I need a new one, I just tweak the background image, text and go with it. For videos, I manage my presets in iMovie.
Any tips to add? Leave them in the comments!
Image source: Pixabay