Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible. If you are trying to improve your visual marketing… Read more »
With increases in content being published and the need to get your (brand) messages heard, what makes your content stand out from the rest?
According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »
According the bureau of labor statistics, Millennials will be the largest generation in the workforce in 2015. But does that mean Gen Xers and Boomers are out of the picture?
This week marks the one year anniversary of Paper.li’s brand chat, #BizHeroes. Thanks to the #BizHeroes community, building community has been a “blow your socks off” experience and one heck of a year! I’m often asked what the motivation was for creating the #BizHeroes community and my answer falls outside the big three of community… Read more »
What is community building for you? Here’s what I’ve learned during the past years about it.
Jonathan Smith started the Lighted Christmas Balls tradition with his family seventeen years ago, little did he know he would make a change in his community – learn about how a community got together to help those in need.
Social Media Day is approaching and we wanted to highlight three of the most popular Social Media papers on the newsstand. Happy Social Media Day, everyone!
Happy New Year! 15 days into it and we hope all your resolutions are going as planned! We’ve retired our holiday hats, cleared the snow out of the office and have started the year off with a bang. We had a great 2012 here at Paper.li -thank you for being a part of it. And… Read more »
2012 marked the first full year of the Paper.li Community Blog. Thank you Community for the fantastic year!