Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »
Sending a newsletter to your audience can be a great way to promote your business or nonprofit. Check out how you can power up your email communications with these 3 Pro perks!
Hearing the word “analytics” makes many people cringe, but let’s be honest with ourselves: analytics are used everywhere. It’s a bit overwhelming when trying to figure out what information is important — plus what to actually do with it once you have it. That’s why we’re here to help. Analytics can be used like a map: a… Read more »
Do you ever wonder how you can make sure your Twitter followers feel valued? Take a look at these tips and get started on giving back!
According to Wikipedia, millennials (a.k.a Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put millennials in the 18-32 age group.
Learn how you can grow your audience into a vibrant community with relationship marketing and your paper.
The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound! Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »
Learn some ways you can integrate Paper.li to your Inbound Marketing strategy.
Follow these simple instructions to embed audio, video or even calendars into your Pro paper!
What is community building for you? Here’s what I’ve learned during the past years about it.