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These 3 small businesses rock Twitter

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?” My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.   Twitter also has some great… Read more »

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5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »

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By now, you have probably read everywhere that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability. But this… Read more »

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Small Businesses: Here Are 4 Things You Should Never Say to Customers

Have you ever lost patience while waiting in line because it wasn’t moving fast enough? Or have you felt annoyed after reading a nasty comment directed at you? I know I have. And I have my limbic system to thank. Also known as the ’emotional brain’, this is the area of the brain that responds to stress and perceived threats…. Read more »

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