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A Brief Guide to Facebook Ads

By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure. Once your business is present on Facebook, you have to think of ways to maximize your views or let people know that… Read more »

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These 3 small businesses rock Twitter

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?” My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.   Twitter also has some great… Read more »

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5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »

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By now, you have probably read everywhere that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability. But this… Read more »

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Small Businesses: Here Are 4 Things You Should Never Say to Customers

Have you ever lost patience while waiting in line because it wasn’t moving fast enough? Or have you felt annoyed after reading a nasty comment directed at you? I know I have. And I have my limbic system to thank. Also known as the ’emotional brain’, this is the area of the brain that responds to stress and perceived threats…. Read more »

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Twitter Lists

Following accounts can get out of hand sometimes on Twitter. There’s a lot of really interesting people there so I am subscribed to many! As a result, my Timeline keeps changing, and it can be a bit frustrating when I want to keep up with new content. Thankfully, Twitter has a wonderful feature called Lists, which allows… Read more »

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