Online marketing is facing yet another massive evolution, where the rules of engagement are starting to change. This happens every couple of years, as customers demand something new, and companies are scrambling to adjust their brand’s tactics accordingly. New technology is often a driving force behind such changes, and this time is no exception. The… Read more »
I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… Read more »
I am a huge believer in blogging and genuinely feel that one of the best possible ways to create a social community is by setting up your own blog. Blogging is a great way to get your name out there and to begin building yourself up as an authority. But how to find your own… Read more »
I realize that it isn’t even Fall yet and you are probably rolling your eyes right now. Holiday content marketing ideas? Why would I be jumping into the festive season so soon? Personally, I think it is a good idea to prepare for the holiday season as soon as possible, because it is one of… Read more »
The conventional wisdom of blog growth states that those running a website should expect it to take about a year of consistent posting before they begin to see real results. If they are aggressively posting and marketing, that could be cut down to about six months. If you already have a name that is recognized… Read more »
Creating great content doesn’t have to be expensive or impossible. Here are three examples of how awesome content can be free while building your brand, trust and awareness
Wonder how you can get started boosting your Social Media Presence? Founder of Razor Social and Social Media Service and Tools guy, Ian Cleary shared his favorites with us! Check them out!
All small businesses share something that no one can take away from them: passion. And, with online communication channels and networks, we can all share and enjoy that passion. How? By being human. It’s not your fault, we all forget that online interaction should be no different than face-to-face. Yes, you’re talking and communicating… Read more »
According to Twitter user statistics, 6,000 tweets are sent every second, adding up to 500 million tweets per day. That’s a lot of photos, links and videos to go through and just from one social network. There’s no question that we’re bombarded with lots of information every minute of our online presence which in turn… Read more »
There’s a new kid in town, called Blab.im, and it’s taking the digital world by storm. Here’s what you need to know and why you should consider it for your business.