Are you using video in your marketing mix? By 2017, video has accounted for 69% of all consumer internet traffic but only 24% of brands today are using online video to market to consumers.
Where does live-streaming fit in?
It’s truly a ‘late-night TV meets Hollywood Squares meets Game Show’ type format that makes for a fun, funky and feel-good atmosphere and lends to very robust conversations.
Who is live streaming for?
Friends, fans, brands, consultants, entrepreneurs, musicians, health coaches, marketers, writers, entrepreneurs — and more.
For me, the big deal about live streaming is that it is not focused on one single stream or person, but many people can participate. You can listen in, participate in the comments running down, or join the stream as a guest. It has a true ‘people’ feel to it. It is Youtube Live made a whole lot easier and in a fresher format.
As a marketer focused on building community for Customer Service, Marketing, and Product Development, what won me over was how easy it is was get one up and running (think seconds, not minutes) and how easy it is to ask participants to your Blab the join the panel. It’s powerful.
What’s the business potential?
While live streaming isn’t going to be for everyone, I see a ton of opportunity for live streaming to help community builders, product managers, marketers and businesses to build relationships and develop audiences.
I think live streaming services may be one of the most sincere — and easiest — ways businesses and brands have to connect with communities and fans and give them that ‘Swiftie-feel’ and something to love them for.
- 70% of marketing professionals report video converts better than any other medium;
- 92% of people share a video after watching it;
- Up until just a few months ago, live streaming apps were barely a thing and Google Hangouts were about the only option around;
- Nielsen claims 64% of marketers expect video to dominate their strategies in the near future;
- In August, Periscope crossed the 10 million user mark after only 5 months on the market. It’s not difficult to imagine how live streaming could support marketing and business objectives.
- Live streaming is used as conference calling software to keep connected to the remote team or clients
So how can live streaming apps support your business and where do they fit into your marketing strategy?