Hit or Hype? Live-Streaming For Your Small Business

Are you using video in your marketing mix? By 2017, video has accounted for 69% of all consumer internet traffic but only 24% of brands today are using online video to market to consumers.

Where does live-streaming fit in?

It’s truly a ‘late-night TV meets Hollywood Squares meets Game Show’ type format that makes for a fun, funky and feel-good atmosphere and lends to very robust conversations.

Blabbing with FriendsWho is live streaming for?  

Friends, fans, brands, consultants, entrepreneurs, musicians, health coaches, marketers, writers, entrepreneurs — and more.

For me, the big deal about live streaming is that it is not focused on one single stream or person, but many people can participate. You can listen in, participate in the comments running down, or join the stream as a guest.

It has the feel of a real-time conversation, rather than just showing what’s in front of your camera. You can download royalty-free music for your live streams and use it as background music – and there are even some libraries where you’ll never have to pay for charting songs!

As a marketer focused on building community for Customer Service, Marketing, and Product Development, what won me over was how easy it is was get one up and running (think seconds, not minutes) and how easy it is to ask participants to your Blab the join the panel. It’s powerful.

What’s the business potential?

While live streaming isn’t going to be for everyone, I see a ton of opportunity for live streaming to help community builders, product managers, marketers and businesses to build relationships and develop audiences.

I think live streaming services may be one of the most sincere — and easiest — ways businesses and brands have to connect with communities and fans and give them that ‘Swiftie-feel’ and something to love them for.

Mack Collier calls it Thinking Like a Rock Star. Brian Fanzo calls it Thinking Like a Fan. I agree with them both and here are a few more reasons to consider live streaming:

  1. 70% of marketing professionals report video converts better than any other medium;
  2. 92% of people share a video after watching it;
  3. Up until just a few months ago, live streaming apps were barely a thing and Google Hangouts were about the only option around;
  4. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future;
  5. In August, Periscope crossed the 10 million user mark after only 5 months on the market. It’s not difficult to imagine how live streaming could support marketing and business objectives.
  6. Live streaming is used as conference calling software to keep connected to the remote team or clients

So how can live streaming apps support your business and where do they fit into your marketing strategy?

Kelly Hungerford
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most. As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.

3 thoughts on “Hit or Hype? Live-Streaming For Your Small Business”

  1. Great read. I’ll be checking out Blab shortly. Making sure I’m on Wifi rather than by 4g. I don’t want to be getting a large data bill at the end of the month!

  2. Well written Kelly,
    We have been listening for long of how Businesses can benefit from Videos and its more evident now a days as we can see so many explainer videos on business websites.
    But not sure how much significant a Blab can be, specially the live streaming Blab.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.