Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most. As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.

Is Your Website Mobile Friendly and Google Ready?

Published by

Is Your Blog Mobile Friendly and Google (2)

On April 21st, Google is implementing two important changes that will help users discover mobile-friendly content and ensure their algorithms continue to adapt to the changes in mobile usage patterns. Is your website mobile friendly and google ready?

4 Ways to Fine-Tune Your Paper.li for Your Audience

Published by

Marketing Personas

Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »

#BizHeroes: A Year in Building Community Together

Published by

BizHeroes 1st year

This week marks the one year anniversary of Paper.li’s brand chat, #BizHeroes. Thanks to the #BizHeroes community, building community has been a “blow your socks off” experience and one heck of a year! I’m often asked what the motivation was for creating the #BizHeroes community and my answer falls outside the big three of community… Read more »

How to Optimize Your Paper.li for Inbound Marketing: Part 1

Published by

Paper li and Inbound Marketing

The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound!   Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »