Are you thinking about building an online brand community? 95% fail within the first 12 months. Click to read more about the most common fail factor and how you can get around it.
Posts By: Kelly Hungerford
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most. As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.
There’s a new kid in town, called Blab.im, and it’s taking the digital world by storm. Here’s what you need to know and why you should consider it for your business.
With increases in content being published and the need to get your (brand) messages heard, what makes your content stand out from the rest?
On April 21st, Google is implementing two important changes that will help users discover mobile-friendly content and ensure their algorithms continue to adapt to the changes in mobile usage patterns. Is your website mobile friendly and google ready?
Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »
According the bureau of labor statistics, Millennials will be the largest generation in the workforce in 2015. But does that mean Gen Xers and Boomers are out of the picture?
This week marks the one year anniversary of Paper.li’s brand chat, #BizHeroes. Thanks to the #BizHeroes community, building community has been a “blow your socks off” experience and one heck of a year! I’m often asked what the motivation was for creating the #BizHeroes community and my answer falls outside the big three of community… Read more »
The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound! Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »
A year ago we set out to build a “no sell, all tell” community with our community. The result? Read on and find out! We’re darn proud of our #BizHeroes!
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