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It’s often said that your network determines your net worth. We’re fortunate to be living in an era where technology has accelerated networking in both the real world and online. Platforms such as meetup.com have allowed people with shared interests to find each other online and meet in the real world.  Online, ad-hoc “communities” are… Read more »

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Editor’s note: This post was written by our wonderful Paper.li publisher, Ann Smarty. She includes many insights that are helpful to small businesses and entrepreneurs wanting to have success on social media.   According to a collection of statistics from Iron Paper, by 2015 a full 54% of B2B marketers had used social media to… Read more »

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Marketing Personas

Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »

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The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound!   Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »

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