social media presence

We all have the sames issues when implementing a social media presence: lack of time and resources. That’s not mentioning the many doubts that come with investing those on something that doesn’t have an instant return of investment. There are various steps that we need to be taking in order to be successful:

  • Connect with the right people
  • Share compelling content with your followers
  • Turn followers into customers
  • Measure the results

Tools can help us with that! Social media is ever-changing and we need to keep up with improvements and tools in order to conquer it.

A while back, Social Media Service and Tools guy, Ian Cleary, founder of RazorSocial join us on our #BizHeroes chat. Ian loaded us up with a bunch of time-saving tools, tips and best practices for our daily social media presence routine. It was an awesome chat and you can find the Chat Storify here.

I got inspired and decided to make a collection of the tools he talked about and some that really have been useful for myself. Here they are!

Social Media Presence:

Tools for engagement

Screen Shot 2014-10-15 at 09.24.041. Your blog:  Attract your prospects to your product or service through a solid website. Ian’s own site, RazorSocial is a fantastic example of a platform with pull! In over just a year he has grown his traffic to more than 100,000 visitors monthly. Check it out and you’ll see why yourself.








Screen Shot 2014-10-15 at 09.26.392. A Newsletter: email is still ranked as a top engagement tool with marketers, but the key to building your subscriber list is consistency in delivery.

If you don’t think you have the time or resource to deliver original content weekly, try our Curated Email Newsletter service.

Our community member, Jessica Roberts uses to boost her social media presence by delivering news to her subscribers daily. Here’s how!




Screen Shot 2014-10-15 at 09.27.483. Grouphigh: Grouphigh is a Blogger Outreach Marketing Software that serves as a fantastic tool for seeking out relevant bloggers to talk to.

4.  With klear, you can analyse your Twitter followers and find influencers in your sector to better identify who you should be creating bonds with.



Tools for content success





ninjaoutreach1. NinjaOutreach allows you to find Twitter and Instagram influencers and to connect with them.  




Screen Shot 2014-10-15 at 09.36.382. Use Socialcrawlytics to get information on the most shared content on your competitors site. It is free and easy to use and can help you get an idea of how popular your brand is across networks.







Screen Shot 2014-10-15 at 09.37.283. Yoast WordPress plugin makes your SEO optimisation super easy. Make sure your posts are optimised for SEO. Choose a keyword and follow Yoast’s lead. Remember Ian’s words: SEO is not dead. It’s just that spammy SEO doesn’t work.





Screen Shot 2014-10-15 at 09.39.474. Well designed and thought out Infographics are great shareable content. Choose a story to tell and research the facts, then create nice images to tell it.













Screen Shot 2014-10-15 at 09.56.105. Questions! Asking questions on Blogs, Facebook, Twitter, etc. is always good for engagement.
buffer6. Buffer allows you to keep your social networks full of content by helping you schedule for the best times and even re-schedule with their rebuffer feature.



Social Media Agent7. Use’s Social Media Agent to feed the best content our service finds on the web directly to your social media networks. We do the hardwork for ya!.





Tools for Conversion




Screen Shot 2014-10-15 at 10.14.531.Know your conversion rates for all subscription boxes on your site with lead generation plugin, Optinmonster.




Marketing automation tools are really powerful for lead nurturing. If used correctly, they can allow you to be present in social networks, sharing valuable content at all hours. Here are a few good ones to check out:



Screen Shot 2014-10-15 at 10.15.591. Hubspot: inbound marketing and sales platform




Screen Shot 2014-10-15 at 10.16.352. Infusionsoft: all-in-one sales and marketing automation software





Screen Shot 2014-10-15 at 10.17.153.OntraPort: business automation platform





Screen Shot 2014-10-15 at 10.17.534.Marketo: for Marketing automation, social campaigns



Tools for analyzing results


Screen Shot 2014-10-15 at 10.19.171. Google analytics generates detailed statistics about your site’s traffic and conversion rates. Use it along with Google URL builder to really grasp what’s working and what’s not.




Screen Shot 2014-10-15 at 10.19.592. Postacumen is a Facebook analytics tool that can allows you to monitor your competition and understand competitors’ strategies to get actionable insights.




Screen Shot 2014-10-15 at 10.20.443. Brand24 is a social CRM and social media monitoring platform that allows to track your brand all over the Internet: Facebook,Twitter and Youtube to blogs, etc.



Screen Shot 2014-10-15 at 10.21.214. Clicky is a web analytics platform that provides real time date. It could serve as an alternative to Google analytics.






Screen Shot 2014-10-15 at 10.22.035. Track results and competitors with Semrush. See what your competitors are ranking with this keyword search tool.




See any of your favorite tools missing? Drop us a line in the comments and let’s keep this list current, together! 



Magda Alexandra Torres
Magda leads Social Media and Communications at Her main interests include corporate communications and social networking. She also enjoys traveling, blogging and learning. You can reach her on: Google+ and @MagdaATQ.

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5 Responses to “Social Media Presence: 25+ Tools & Tips!”

  1. Robert Bridge

    hi Magda, thanks for sharing, I like posts like this. I recognise many of the sites you reccomend but could not figure out or remember the main reason when logging in on what’s it for so thanks. I have been using PaperLi for a few years to reading news and content from around the web. I like most at moment the ability to change time of when publications are pressed. Remembering this time to edit not long after publishing. Overtime muting or blocking websites the paper becomes really good. Also helps keep track on Twitter. Right now its a very noisy world and its truly amazing to filter and catch up on the days blurbs. Thanks and have a lovely day.

    • Magda A.Torres

      Hi Robert, Thanks for your comment! Glad you found it helpful 🙂

  2. Jeremiah

    Very interesting, very helpful. Thanks for taking the time to round up these tools and services.

  3. Gloria

    Hi Magda!
    Thank you for mentioning! It is so nice to see that you recommend our social listening tool to your audience! Glad you like it! 🙂

  4. Selena

    Travelling. blogging, learning – we’ve got so many interests in common, Magda 🙂
    I aim at improving my social media presence so these tips and tools are exactly what I was looking for. Asking questions is a wonderful idea, I usually use to find answers and get a quick help.
    From my experience, such tools as Socialcrawlytics should be used in complex with a reliable plagiarism checker like Unplag ( ) because the line between competitor analysis and accidental plagirism is pretty thin.
    Thank you for this article and have a nice day!


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