Marketing has changed. Relationships with your customers and fans are more important today than at any time in history. Old school methods of interrupting your customer are being replaced with newer, customer-centric methods.
The biggest thing to remember is new marketing is not about us. It’s about them. It’s 100 percent about what your fans and customers want to know and what they care about. We cannot force them to care about us unless we first care about them.
Paper.li is a wonderful way of giving them exactly what they want.
Let’s assume for a moment your paper is a centered around a jewelry store. While, yes, the goal is to sell your products, take a moment and ask yourself what your buyers typically care about.
- Are they fashion-minded?
- Do they look for hyper-local, community-centered stories?
- Are your buyers interested in pop culture and media?
There are several ways to tailor your paper to provide them with what they want. Let’s talk for a minute about three of those.
Do you follow people on Twitter who would speak to your audience? Put them in a Twitter list and then add this list as your top source. It’s a great way to share the content you see on your Twitter feed with your audience.
Our bookmarklet might be the unsung hero of content curation. It’s amazingly simple to use and works great with Content Draft. It works with all modern web browsers and best of all it is a free resource for our publishers.
Speaking of Content draft, have you tried this feature yet? If not, be sure to enable it for your Pro paper. Content draft allows you to completely control the message before it goes live. Some of our users publish just once a month, logging in each week to add more stories to their paper before publishing it. Drafts stay in your account for 30 days, which is perfect for monthly papers.
Providing stories your users want with these methods helps to develop a two-way conversation between you and your readers. Listen to their feedback; analyze your insights to see what is working and what isn’t.
Be a part of their conversation — and get busy publishing.