5 Great Tools for Sending Newsletters

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5 Great Tools for Sending Newsletters

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting with others. How effective are newsletters, exactly? According to Convince &… Read more »

How to Optimize Your Paper.li for Inbound Marketing: Part 1

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The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound!   Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »

Why Marketing Pros are going Paper.li Pro

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Want to know who’s using Paper.li Pro and how? Here we go! In the first of our interviews with Pro publishers Alastair McPheat of Zein Marketing shares how to take the pain out of newsletters.