According to Twitter user statistics, 6,000 tweets are sent every second, adding up to 500 million tweets per day. That’s a lot of photos, links and videos to go through and just from one social network.

There’s no question that we’re bombarded with lots of information every minute of our online presence which in turn makes it difficult not only to find good content but also to stand out when sharing content with your followers. But, how can we weed through information overload to offer our audience quality content? On this post, we will go over an interesting option: Content Hubs.

Haven’t heard of Content Hubs before? Some time ago, we had a 2 part conversation about Content Hubs on our #BizHeroes chat (Part I, Part II). There were some great tips and tricks on getting started. Let’s review what we learned about Content Hubs and how they can help businesses and solopreneurs.

 

What is a Content Hub

 

First, let’s start by defining what a content hub is. I’ll let our #BizHeroes explain…

A content hub definitely mixes many content marketing related tactics but if we want to simplify it, it can be…

  1. A location where a consumer can go to get plenty of information on a specific topic (@ExperianDQSteph)
  2. A place where you could get topical quality content (Futuristic80)
  3. The ‘go-to’ place for great information (@lifeofaworkgirl)

In a nutshell, a content hub is a structured and organized section on your website or blog that presents a variety of content on a specific topic.

 

Yet it is not a blog or website

Our guest for Part II of our Content Hubs chat, Jade Phillips (who wrote an awesome post you can find here!) explained that “content hubs centralise content from several sources. They pull content into a neat presentation with context!”.

Context is the keyword here. When building a Content Hub, you have to know who you’re targeting, what you’re offering and why you’re doing it.

 

What type of content should go on a Content Hub?

 

If you have your audience and community in mind, then a content hub could help you in many ways. A great idea is to use a hub to share and promote your community rockstars.

 

Always keep in mind the importance of offering value by keeping your followers informed.

 

Some other options of content to share on a hub include:

 

Why should I create a Content Hub?

 

One of the most important matters is that all the content you include is valuable enough to represent your brand in a positive way. But also, it can offer information about you and your brand and attract more traffic to your blog + website. Here’s what our #BizHeroes had to say:

 

Tool time!

 

This post wouldn’t be complete without a good list of tools you can use to make a nifty Content Hub! So, let’s recap what our #BizHeroes suggested.

 

  1. Tagboard
  2. Medium
  3. Kifi
  4. Meddle
  5. Postano

And of course, we can’t leave out our favorite (we’re biased!): Paper.li!

 

If you want to check out some great examples of Content Hubs created with Paper.li, then head over to this post. Have a content hub? We’d love to see it! Tweet it to us @paper_li or comment it below.

 

What do you think about Content Hubs? Let us know in the comments!

Magda Alexandra Torres
Magda is a Social Media and Communications professional. Her main interests include corporate communications and social networking. She also enjoys traveling, blogging and learning. You can reach her on: Google+ and @MagdaATQ.

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