social listening

Social Listening: Tools, Tips & Tricks to Try Now


Social Media is here to stay – we use it to share our life happenings, talk about the latest episode of “This is Us,” and to praise or bash brands and companies. The latter is the reason why small businesses should listen carefully by trying Social Listening.

Are you aware of what your clients are saying about you online? You may want to try Social Listening. If you’d like to know more, tune in!

We gathered some excellent insights from our #BizHeroes community on our last chat about Social Listening, let’s see what they had to say.


What is Social Listening?


As our #BizHeroes explained it, social listening could be defined as just “paying attention” to specific keywords and messages about your company, your competitors or your market area.



Is it worth it?


Knowing what is being said about your industry and about your business online, could be very beneficial. It’s obvious that it’s best to know than to be in the dark about what people are saying. And, it doesn’t have to be negative!

On her post titled 8 Ways to Use Social Listening for your Business, Zoe Summer lists various ways you could it to superpower your strategy. Here they are:

  1. Generating leads
  2. Attracting new customers
  3. Identifying influencers & advocated
  4. Discovering where your community is
  5. Improving customer care
  6. Getting feedback on products
  7. Finding talent
  8. Driving innovation

Lots of opportunities there even if your business is not big or well-known enough to generate digital word-of-mouth. You can use social listening to gather new ideas, get new customers that are looking for a solution like yours or even find prospective employees. To add to that great list, here’s what our #BizHeroes community shared:

To add to that great list, here’s what our #BizHeroes community shared these insights:


Tools, Tools, Tools


It all sounds kind of cool but going profile by profile on your Twitter feed will not cut it, huh? There are some helpful Social Listening tools out there and here are some of the favorites listed by our community:

Use for Social Listening


Use to follow a hashtag, a Twitter List or a keyword to see what your competitors are doing or to get a grasp of the latest developments in your industry.

The Genius Source is the easiest way to get started. Learn more here.



If you have questions or just want to chat, don’t hesitate to tweet us @paper_li or contact our Support Team if you need help!


Join the conversation! What tools do you use for Social Listening?

Magda T
Magda is a Digital Marketing professional. Her main interests include inbound marketing, content and online communities. You can reach her: @MagdaATQ.

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