We’ve got some juicy announcements coming your way on this post! The paper.li team has been working hard to make sure you have more options to engage and build trust with the people who matter – your audience. Let’s jump into the new shiny features we’ve recently added!
Lead your Audience to your Website each time you Share an Article
Article Call to Action – We’ve developed this feature to help you drive traffic to your site and put your brand’s stamp on an impressive piece of content you’ve shared.
What is a Call- to-Action?
Calls-to-Action (or CTAs) are widely used by marketers & businesses to prompt visitors to take action – visit a website, read more articles or sign up for a newsletter.
Include a small window with a button pointing to your site or paper on the content pieces you share through paper.li and take your effort to the next level. This new option will help you to lead your readers to your business website, your paper, or any other site you wish to highlight.
Spark a Conversation by Including Hashtags and Mentions
Ramp up your Twitter presence – We’ve been telling you all along that hashtags and mentions are a great way to gain visibility and connect with like-minded people on Twitter.
Now, with the flip of a switch, we’ll enhance your tweets by automatically adding relevant hashtags and the article’s @author mention – saving you time.
- Paper.li auto-promote can now include hashtags found on posts related to your article and paper. – Making it even easier to expand your potential reach.
- Sharing the top article can now include a Twitter mention of the author when available. – An excellent way to spark a conversation and connect with others.
You can enable these features directly from your Social Media Agent. If you want a step-by-step guide, head to our help articles: Share The Top Article With A Call-To-Action Overlay & Set up Hashtags and Mentions on your Promo-Tweets.
What do you think? Share your thoughts below!