Returning to telling the stories of how our users thrive with Paper.li (don’t miss our last one about NISOD), we’ve got another inspiring story to share with all of you. Let’s get to know Sarah-Jayne Gratton, her client “The Fresh Produce Consortium” and learn how she is using Paper.li to make noise around the fresh produce industry and generate revenue.
Who they are
Sarah-Jayne Gratton is a Digital Marketer and Publisher that curates the FreshtalkDaily Paper.li paper for The Fresh Produce Consortium. The Fresh Produce Consortium is the voice of the British fresh produce industry and has members from across all sectors of the fresh produce arena — from growers to packers, distributors, and retailers.
Their location: United Kingdom
It was important for The Fresh Produce Consortium to find an outlet where they could share their most exciting and recent industry news and get their voice heard by their audience.
Their goal: To increase awareness of the fresh produce industry by curating the latest industry news and presenting the news in an aesthetically beautiful way.
“I created FreshtalkDaily using Paper.li as an industry publication for the fresh produce industry. I love the ability to curate the publication with the latest industry news and to customize the look and feel using the options provided by Paper.li.”
How did Paper.li Help?
Paper.li allows them to keep their audience engaged with and interested in the latest content about the fresh produce industry while having full control of what they share and when they share it.
“My 
recommendation to other users is to have fun and experiment with the look and feel of your publication. Prepare a preliminary draft and practice populating your paper before publishing. The Paper.li videos provide an excellent starting point for newbie publishers.”
Sarah’s strategy for her client, The Fresh Produce Consortium, has been very successful reaching more than 2000 visits every month, and she sees the audience growing in each publication. Her secret to getting more eyes on your paper:
“Just get the word out, if the content is good, the audience will grow organically. Add links to the publication in every relevant community group, forum, website, email signatures, social media bios (e.g. LinkedIn), etc.”
Monetizing your Content with Paper.li
Sarah came to our #BizHeroes chat recently to talk about how she was able to monetize her Paper.li publication. Yes, it’s possible! Take a look at her tips for that on this Storify.
Here are some interesting takeaways:
Is it possible to monetize your Paper.li?
A4. Absolutely, but you need to build your readership levels to a point where potential advertisers sit up and take notice #bizheroes
— Sarah-Jayne Gratton (@grattongirl) June 14, 2016
A4. But don’t become complacent! Keep up great levels of content and drive customers back to where you want them to be #BizHeroes
— Sarah-Jayne Gratton (@grattongirl) June 14, 2016
How did you do it?
A5. In term of monetisation through ads, I promote via Leaderboard banners, along with sending subscriber promo emails #bizheroes
— Sarah-Jayne Gratton (@grattongirl) June 14, 2016
Q5. Driving traffic back to key monetisation hubs such as a client website through CTA content is another strategy used #BizHeroes
— Sarah-Jayne Gratton (@grattongirl) June 14, 2016
Learn More about by checking out FPC FreshTalk Daily.
Don’t wait any longer, go Pro!
