Establishing Thought Leadership with

Do you ever wonder how could help you? We often mention how our tool is perfect for having a great online presence and establishing thought leadership within your sector.

However, it’s best if you hear how it works from the experiences of the real stars of the show!  To give you some inspiration, we will start a series highlighting some of our most popular users. On this post, we’re happy to introduce you to NISOD ,and how they’re using to their advantage. 


Who they are:  


The National Institute for Staff and Organizational Development (NISOD). NISOD is a membership association that provides budget-friendly, faculty-focused programs and resources for community and technical colleges that want to make the most of their professional development dollars.



Location: Austin, TX

Paper is published by Edward Leach, Executive Director

Similar to many companies and organizations, Edward wanted to increase awareness of NISOD and boost their exposure.


Their goal


2014 NISOD8


Edward knew he had to get the conversation going, and he aimed to establish NISOD further as a prime resource. And by achieving that, the organization could become a thought leader for the community and technical college faculty, administrators, and staff.

“Our intent is to gather and share a sufficient level of relevant information to our audience that they come to know NISOD as a great source of information, and subsequently, for those not already familiar with us, become interested in learning more about and engaging in our other products and services.”

They needed a tool that could help them curate content in an attractive, professional format and share that content to drive awareness of their organization.




How helped


They’ve set themselves apart by using as a tool to organize all the content found on the web and quickly reach and attract the right audience. Their publication has been very successful receiving hundreds of visits every week.

“Our favorite feature is the [ bookmarket] that allows me to add content to my when I visit a web page I want to include in the next edition. It’s a very time-saving feature.”

Also, they have received very positive feedback and results by choosing engaging content for their audience and sharing it on Twitter, Facebook, LinkedIn and their website And, we heard they even print out postcards to hand to those that visit their booth at conferences. How cool is that!




Learn more about NISOD by visiting their paper!



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Magda T
Magda is a Digital Marketing professional. Her main interests include inbound marketing, content and online communities. You can reach her: @MagdaATQ.

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