How do you know if the content you’re sharing is valuable to your followers? According to Guy Kawasaki, if it passes his “re-share” test, then you’re good to go. Basically, it comes down to 3 specific questions:

  1. Is it informative?
  2. Is it helpful?
  3. Is it entertaining?

At, we have a card up our sleeve that will answer a more direct question that we’d like to add to the equation: is it interesting to your followers?


Introducing Juice


Today, we’ve released a neat little app that analyzes our data to allow you to share stories that are matched to the interests of your followers. We’re all very excited for you to try Juice and hope it adds additional value to your content sharing strategies.



Although it is currently available for iPhone and in English only, we’re looking into expanding its availability to all users and for all devices in the future. Curious to know more? Download it now, it’s free!

Juice is our first step on our journey to making data work for our users, we’d love to hear your thoughts on it. Tweet us @backstagepaperl and tell us what you think.

Magda Alexandra Torres
Magda is a Social Media and Communications professional. Her main interests include corporate communications and social networking. She also enjoys traveling, blogging and learning. You can reach her on: @MagdaATQ.

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2 Responses to “Introducing our New App: Juice”

    • Magda Alexandra Torres

      Oh nice! 😉 Happy to see it’s working out for you guys.


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