In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »
By now, most of us know that social media is a powerful medium. Not only does it allow us to stay in touch with family and friends but also it makes it easy to build an audience to connect with. Unfortunately, when I say it’s easy, it doesn’t mean that no effort is required. Consumers won’t automatically find… Read more »
March was another very busy month for the biggest social media platforms. So busy, in fact, that it’s possible we’ve missed a few of their announcements. Wonder what the social media world is up to lately? Don’t worry! Whether it is Facebook, Twitter, Instagram, or Google you are interested in, today’s roundup should cover it all… Read more »
When it comes to return on investment in social media, many brands and marketers tend to apply old-fashioned thinking to intangible factors. You can’t put a dollar sign on every Tweet, Facebook like, LinkedIn post, or conversation. Or, as Gary Vaynerchuk puts it, “What about the hidden ROI of what happens in real life when… Read more »
Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere. Bad idea or creative genius? I… Read more »
The #BizHeroes community has taught us a lot about building a community in the right way. The best insights from our members are in this article…
Each end of quarter is a great opportunity to see where the major social platforms (and social media) are headed. Facebook had another great year, as the reported numbers for Q4 2014 reveal. The same goes for LinkedIn. And while Twitter experienced slow growth, it still has potential to increase its user base.
With a growing number of users, especially on the mobile front, marketers and brands that want to survive the shift will have to throw all old-fashioned tactics away as soon as possible and instead start paying attention to online chatter.
In 2012, Pinterest hit the 10 million visitor mark. In the same breath, it also became the first network in history to reach the landmark so fast. Three years later, Pinterest does not show any sign of slowing down.
As similar visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets. And, as today’s roundup shows, SMBs in particular are slowly but surely investing more time and money into hitting the right target…
In a recent roundup of predictions from the #BizHeroes community, I mentioned the need for brands to understand the relationship that ties them to their advocates and customers.
Whether we want it or not, technology has made people savvier. They now have more choices than ever. And they will take advantage of them.