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Going Mobile Is No Longer Optional for Businesses

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »

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How to Use Twitter and Pinterest to Build an Engaged Community

By now, most of us know that social media is a powerful medium. Not only does it allow us to stay in touch with family and friends but also it makes it easy to build an audience to connect with. Unfortunately, when I say it’s easy, it doesn’t mean that no effort is required. Consumers won’t automatically find… Read more »

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Facebook Wants to Be the Be-All and End-All for Marketers

March was another very busy month for the biggest social media platforms. So busy, in fact, that it’s possible we’ve missed a few of their announcements. Wonder what the social media world is up to lately? Don’t worry! Whether it is Facebook, Twitter, Instagram, or Google you are interested in, today’s roundup should cover it all… Read more »

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Going Visual: The Rise of Pinterest & Messaging Apps

In 2012, Pinterest hit the 10 million visitor mark. In the same breath, it also became the first network in history to reach the landmark so fast. Three years later, Pinterest does not show any sign of slowing down.

As similar visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets. And, as today’s roundup shows, SMBs in particular are slowly but surely investing more time and money into hitting the right target…

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E-commerce Is Changing- This Is Why

In a recent roundup of predictions from the #BizHeroes community, I mentioned the need for brands to understand the relationship that ties them to their advocates and customers.

Whether we want it or not, technology has made people savvier. They now have more choices than ever. And they will take advantage of them.

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