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Visual marketing is a necessary element to an overall productive marketing strategy today. In a world where we are competing with non-stop, live updated content, you have little choice but to try and catch the skimmer’s eye and get across a point as quickly as possible. If you are trying to improve your visual marketing… Read more »

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This Is Why Creation and Curation Are a Perfect Pair for Your Business

According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »

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This week marks the one year anniversary of Paper.li’s brand chat, #BizHeroes. Thanks to the #BizHeroes community, building community has been a “blow your socks off” experience and one heck of a year! I’m often asked what the motivation was for creating the #BizHeroes community and my answer falls outside the big three of community… Read more »