Content marketing is the buzzword of the week. Yet, conversations around markets have always existed. Now you can harness the power of networks to have these conversations.
Posts Tagged: social media
“Information Gluttony”, a previous post, provoked interesting reactions among social media enthusiasts and editors. The need to become more picky is widely felt. Jan Gordon wrote: I think this is most important for all of us, continually refining our ability to select only what we need and leave the rest. Today everyone is a publisher and… Read more »
Our environment seems to reward the churning of low-cost branded content. Yet, this strategy is like gambling. An alternative way could bring major benefits with less risk.
She’s an actress-preneur, social media enthusiast and publisher of the first Paper.li to be nominated for an award! How did she do that?
Users of fast growing services face challenges discovering relevant content. To address these challenges is hard because relevance is an ever evolving concept which depends on the context. When the user has a clear goal or specific question, relevance is straight forward: that’s how we got search engines. But it is less obvious to address… Read more »
Tell the story of your Paper. By putting your curation efforts in context, you add value to each link you share. I’ll show you how.
Toby Burton is the face behind ROCK-TIL-YOU-DROP, a social network for older bands and musicians active at local level. But wait! That’s far from the whole story. He publishes a newsstand full of papers on Paper.li aimed at different communities in the music industry. He fronts his own band (when they’ve got a drummer) and… Read more »
After the festive season, it might be a good time to review our inbound streams and content consumption habits, why there is always more and how to deal with it.
Ileane Smith is the voice behind Basic Blog Tips, works as a promotions manager, and has created numerous Paper.lis such as The Young #Engineers’ Daily and The Black Social Media Heroes Daily. She initially created her Paper.lis to give bloggers the recognition she felt they were missing out on. Now she is finding that her papers… Read more »
With so many social media applications ubiquitously accessible, we are permanently tempted to express ourselves: tweeting here, text messaging there, uploading photos, attaching videos… but – stop! – let’s be reminded that the target of almost all produced and broadcasted information is an audience of human beings. Whether we name them “followers” or “friends”, we want… Read more »