How can Paper.li help you develop an attractive online presence? The answer is found in what marketers call “inbound marketing”. Inbound marketing is the concept of creating and sharing content on social media or via a curated newsletter as a way to attract a community of promoters and customers to you. This visual, created by… Read more »
Posts Tagged: small business
Are you looking to convert your audience? Find out how you can get started with Google Analytics!
Wondering how to protect and maintain your online reputation? Follow these steps and you’ll be set to go.
Social media use is expected to continue to grow rapidly this year. How are you addressing your global audience?
How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using Paper.li to be noticed by power tweeters like museums and city influencers. What is so great about living in Chicago? Chicago is a very walkable city with a diverse population. It… Read more »
Leo Laporte – The Tech Guy has got to be my favorite radio show. During the show listeners call in and ask Leo questions about technology. Leo also likes to give his take on the latest and the greatest in the tech world. And sometimes he would tell a story about his son’s 18th birthday… Read more »
There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening.
Want to know who’s using Paper.li Pro and how? Here we go! In the first of our interviews with Pro publishers Alastair McPheat of Zein Marketing shares how to take the pain out of newsletters.
There are a lot of other blogs, websites, podcasts and YouTube channels competing for your ideal customer’s attention. So how do you break through the noise and get your blog noticed? In this article we’ll look at 13 ways in which you can increase the visibility of your blog and build your business. 1. Blog… Read more »
Bill Gates described the internet as the “town square of a global village”. It’s made the world seem a much smaller place, connecting roughly a third of the total population. And for small businesses it’s opened up huge opportunities. Reaching potential customers in Sweden or South Africa is almost as easy as communicating with those… Read more »