Content marketing is the buzzword of the week. Yet, conversations around markets have always existed. Now you can harness the power of networks to have these conversations.
Posts Tagged: content marketing
I had my first online argument recently. I didn’t enjoy it, as I detest arguing in public (or even at all), but this seemed to matter. Not in the way that poverty or injustice or corruption matter. But it was important to me because I felt my adversary was simplifying to the point of losing… Read more »
The social world can teach enterprises a thing or two about curation — one communications thought leader gives his views.
This independent consultant hates to miss anything — so there’s no room for “filter failure”.
There are two main reasons why personal branding is becoming a core part of our culture. Sadly, it’s nothing revolutionary! First, we are all being judged all the time, even when we’re sleeping (our online profiles are still up!). Second, we have to constantly sell our ideas to teachers, managers, venture capitalists, our friends and… Read more »
Publishers used to control the way content was experienced. Designers read and put content in tailored layouts. Content was produced and laid out for consumption on paper and later on desktop computers. The experience could be controlled but the content landscape is changing. First, an ever expanding portion of audiences access content through mobile devices…. Read more »
An important key to good content curation is publishing the right mix of unique and curated content.