Content Marketing for Small Businesses

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Content marketing is the buzzword of the week. Yet, conversations around markets have always existed. Now you can harness the power of networks to have these conversations.

Why a Content Curator Is Not an Editor

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I had my first online argument recently. I didn’t enjoy it, as I detest arguing in public (or even at all), but this seemed to matter. Not in the way that poverty or injustice or corruption matter. But it was important to me because I felt my adversary was simplifying to the point of losing… Read more »

Context-free content: new challenges for publishers

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Publishers used to control the way content was experienced. Designers read and put content in tailored layouts. Content was produced and laid out for consumption on paper and later on desktop computers. The experience could be controlled but the content landscape is changing. First, an ever expanding portion of audiences access content through mobile devices…. Read more »