Publisher Spotlight: Brona O’Connor

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According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers. With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers. In this week’s Publisher Spotlight I speak… Read more »

Wrap Your Content Around Regular Events

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How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Read more »

How Small Businesses Can Go Global [But Not in English]

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Bill Gates described the internet as the “town square of a global village”. It’s made the world seem a much smaller place, connecting roughly a third of the total population. And for small businesses it’s opened up huge opportunities. Reaching potential customers in Sweden or South Africa is almost as easy as communicating with those… Read more »