According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »
At Paper.li, our mission is to make the discovery of great content as seamless as possible for you. We know you like keeping your fingers on the pulse and unfortunately, time is often of the essence. We totally understand and don’t want you to miss out, so, we thought it’d be nice to assist you… Read more »
When it comes to return on investment in social media, many brands and marketers tend to apply old-fashioned thinking to intangible factors. You can’t put a dollar sign on every Tweet, Facebook like, LinkedIn post, or conversation. Or, as Gary Vaynerchuk puts it, “What about the hidden ROI of what happens in real life when… Read more »
Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere. Bad idea or creative genius? I… Read more »
The #BizHeroes community has taught us a lot about building a community in the right way. The best insights from our members are in this article…
You’ve probably heard of a TweetChat – but have you participated in one yet? Here’s a comprehensive guide to everything you need for a great personal or professional experience.