Here’s the scenario: You have just finished writing a post for your blog. If you’re happy with the result, you then publish it. But, you need people to read it! It’s time to share with your audience on social networks. You then go to your accounts to copy and paste the title along with the… Read more »
A few weeks ago, Google launched a new update called “Mobilegeddon” that included a website’s mobile-friendliness into the SEO ranking system. Since going live, the Web has seen an increase of 5% in mobile-friendly sites. It seems Google succeded in raising awareness on the importance of optimization with this update. But a responsive website is not enough to keep your… Read more »
For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores. The last five years have proven that you can never rest on your laurels, though. Things have changed…. Read more »
There’s a popular buzzword in the 21st century workplace: Company Culture. You hear about it on tv, you read about it in business publications, you may have even tried to “implement a company culture” in your place of business. The thing is, there are some common misconceptions about company culture. How does it begin?… Read more »
In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before… Read more »
What makes a community special is its members. Their actions and loyalty allow it to last and thrive. However, the magic won’t happen by snapping your fingers. Your audience needs good reasons to “meet and greet” regularly. One of them is the amount of giving without expectations. Another is the two-way, non salesy conversations. And… Read more »
If you’re a writer or content creator then you know how unpleasant a writer’s block can be and wonder how to get rid of them. Charles Bukowski said that “writing about a writer’s block is better than not writing at all” and I agree, but also, taking a break or doing something relaxing is a great way… Read more »
By now, most of us know that social media is a powerful medium. Not only does it allow us to stay in touch with family and friends but also it makes it easy to build an audience to connect with. Unfortunately, when I say it’s easy, it doesn’t mean that no effort is required. Consumers won’t automatically find… Read more »
March was another very busy month for the biggest social media platforms. So busy, in fact, that it’s possible we’ve missed a few of their announcements. Wonder what the social media world is up to lately? Don’t worry! Whether it is Facebook, Twitter, Instagram, or Google you are interested in, today’s roundup should cover it all… Read more »
According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »
