Mack Collier is a social media strategist, trainer and speaker who specializes in helping companies better connect with customers via social media. He founded #Blogchat, the largest Twitter Chat on the internet. His first business book, 'Think Like A Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans' will be published in 2013 by McGraw-Hill.

Fans Are Not What Facebook Says They Are

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I’m watching a segment 60 Minutes recently did on Taylor Swift, including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she stares out at the audience. She cannot believe how loud her fans are cheering! It shows Taylor overcome with a… Read more »