March was another very busy month for the biggest social media platforms. So busy, in fact, that it’s possible we’ve missed a few of their announcements. Wonder what the social media world is up to lately? Don’t worry! Whether it is Facebook, Twitter, Instagram, or Google you are interested in, today’s roundup should cover it all… Read more »
Posts By: Cendrine Marrouat
Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.
According to a recent study, 89 percent of brands report success with their content marketing strategies. The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual content is quite challenging. There is good news, though. Creation is not required… Read more »
Did you know that we recently reached 9 million unique monthly readers? We don’t know about you, but we find this mind-blowing. Since the beginning of the Paper.li journey, our mission has been to understand the content you, our community, love to read and share. As such, our platform analyzes tons of articles from over… Read more »
At Paper.li, our mission is to make the discovery of great content as seamless as possible for you. We know you like keeping your fingers on the pulse and unfortunately, time is often of the essence. We totally understand and don’t want you to miss out, so, we thought it’d be nice to assist you… Read more »
When it comes to return on investment in social media, many brands and marketers tend to apply old-fashioned thinking to intangible factors. You can’t put a dollar sign on every Tweet, Facebook like, LinkedIn post, or conversation. Or, as Gary Vaynerchuk puts it, “What about the hidden ROI of what happens in real life when… Read more »
Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere. Bad idea or creative genius? I… Read more »
The #BizHeroes community has taught us a lot about building a community in the right way. The best insights from our members are in this article…
Have you heard the news? It is not just about entertainment anymore. People want to be part of the journey of their favorite brands. Learn how Gerard Piqué HQ is creating news with fans!