This week marks the one year anniversary of Paper.li’s brand chat, #BizHeroes. Thanks to the #BizHeroes community, building community has been a “blow your socks off” experience and one heck of a year!
I’m often asked what the motivation was for creating the #BizHeroes community and my answer falls outside the big three of community for Marketing, Customer Care or Product Development. #BizHeroes was created with the intent of giving back and connecting people.
At Paper.li, I spent a large portion of my time online with people: connecting people to people and people to information. About fifty percent of the time people were asking for support or product related questions. That was easy. We have a Customer Care Center chuck-full of helpful articles, videos as well as real people who love to answer questions and lend a helping hand.
When it came to marketing or business questions though, it became a bit more difficult. Sure, we had a blog to point people to. But often the questions couldn’t be answered with one single post. I would spend time matching questions to people (Paper.li and non Paper.li publishers) via Twitter who could answer questions or help out. And while I love being social and loved being the connector, I wasn’t a scalable solution.
I needed a place where people could meet regularly (a date with the community) and where information could flow freely (like a tweet chat).
“Businesses and brands who actively use social media sit in the unique position of being able to connect people and information.”
#BizHeroes was created with these goals in mind:
- To create a space for people who want to meet new people and share their ideas, tips, learnings, failures and knowledge to help others. (mentioned above)
- To create a place for the Paper.li team to meet and greet people that isn’t service related (both Paper.li publishers and non-Paper.li users)
- To have a platform for showcasing/shining the spotlight on people who give selflessly to others (Paper.li publishers and non Paper.li users)
From Zero to 670,000,000 in twelve months
Looking back on 2014, I thought it would be fun and informative to share the goals we set as well as the results.
#BizHeroes goals for year 1:
- Hit 10 million timeline impressions per chat by the end of 2014. Why 10 million? My goal was and still is to raise visibility for the participants and Tweet guests in the chat. My research signaled that chats that hit 10 million mark seemed to get written up and I wanted “as much spotlight as possible” shining on the community.
- Build a core community of forty people who returned and participated regularly.
- Have#BizHeroes written up at least one time during the year.
So, how’d we do? The most important success factor for me and the team at Paper.li is the feedback from community members and the ongoing participation. Based on that alone, it’s been a huge success.
When we combine the verbal or Tweet feedback with the data for the year, the #BizHeroes community absolutely rocked the Twittersphere! You can view the Hashtracker for the year, here.
- 671,442,032 timeline deliveries
- 48,064 tweets
- 3,985 contributors
- 18,599, 738 reach
That’s almost 700,000,000 deliveries, which is almost 1 billion timeline deliveries in twelve months. That’s huge! By September of last year the #BizHeroes community was consistently topping more than that 11 million timeline deliveries per week. The average since then rests right around 15 million deliveries and about 1000 tweets. That’s far more visibility for the community I ever thought possible in the first year, so it is truly very exciting for everyone involved!
When I looked at the number of Tweets and contributors though, the snapshot was misleading. We didn’t actually have 4000 active participants over the past twelve months. So I broke down the numbers in a very rough sense. (If anyone has a tip for a service that does this, let me know. My back-of-the-napkin calculations might not be 100%.)
I’ve broken down participants into the five following groups. You can view the top contributors by Tweets, here.
The Heart: 75
These are #Bizheroes who show up regularly (two out of four times a month), and or, have contributed regularly since joining the community. They’ve contributed anywhere from 140 – more than 1800 tweets during the year.
These are #BizHeroes who’ve shown up at least once a month since joining the chat. They’ve contributed anywhere from 55 to 139 tweets and I recognize them as having participated in a chat ( not just RTed a tweet)
These are #BizHeroes who have participated once, but aren’t active members, however they RT to share the love and respond to mentions when mentioned. They’re tweets range from 10 and 55.
These are people who have engaged in a topic and reshared a message but not shown up again. These are people who have shared 5-9 times and only participated in one to three chats over twelve months.
“Happy to RT You”-ers: 3,435
There are people, or bots, who systematically reshare but don’t participate. Their RTs are single digits and there is no engagement with people. I don’t have an exact number of human/bot ratio, but from my numbers the bots are right around 7%.
Where does this leave us? With a community of 550 people who participate at different times and for different reasons.
Community: different strokes, for different folks
Over the past year I’ve heard a lot of different reasons on why people come back or continue to participate regularly. Mostly, they enjoy the topics and the people. I agree, it’s a great bunch of peeps!
Her are some of the other reasons that #BizHeroes hang around. They tell me: they’ve fostered new friendships, new business opportunities and IRL meetups. They’ve kept themselves entertained on an otherwise dull day or while waiting for a car to be repaired (that works!). They have sharpened skillsets, learned about new marketing resources, tools, services, desserts, beer, cigars, socks, how to write song lyrics and Twitter Haiku, just to name a few. That’s awesome. That’s success.
#BizHeroes in the press
The quality of people, the range of topics and Tweet-guests, the humanness of participants, the extent of knowledge shared and the red carpet that the community rolls out weekly to newcomers put #BizHeroes on the radar.
Where are we headed in 2015?
For starters, Magda, my #BizHeroes co-host (and partner in fun), myself and the entire Paper.li team look forward to another year together.
For the rest of goal setting, I’m looking forward to hearing from you and what you’d like to see happen. This collective community has a huge voice on Twitter. So tell me, what type of goals would you like to set for 2015? Let’s define them, and achieve them, together.
If you missed the chat fun last year, you can get a recap of all chats here. And come join us on Tuesdays. We’d love to welcome you to the community.
We’re celebrating our 1 year anniversary of #BizHeroes February 10, 2pm ET. Mack Collier was our first Tweet guest in 2014 and is our Tweet guest to kick off year 2.