Could 2015 Be the Year of LinkedIn

December 31st marked both the end of year 2014 and the closing of Q4 in the financial calendar. The end of a quater is a great opportunity to tap into the reports and see where brands are headed. For this post, I zoomed into the numbers of the social platforms.

For Facebook, it looks like 2014 ended with a bang, as the reported Q4 numbers below reveals:

  • 1.39 billion monthly active users (MAUs)
  • 890 million daily active users (DAUs)
  • 1.19 billion mobile MAUs
  • 745 million mobile DAUs
  • $12.47 billion dollars in revenue in 2014

The same goes for LinkedIn and Twitter, even if the latter experienced slower growth than usual.

In this week’s roundup, I thought it’d be interesting to take a quick look at a study focusing on the impact of social media on stress levels.

LinkedIn, Twitter, and Yelp Release Their Latest Traffic Stats  

Q4 2014 was a strong quarter for LinkedIn. The company recorded 75% of new sign-ups from outside the U.S.

The social network boasts 347 million members, among whom 8 million are in China. There are also 3 million active job listings, and users have contributed more than 1 million long-form posts.

Traffic-wise, LinkedIn now receives 93 million monthly unique visits. Mobile traffic makes up 49% of that number and is actually growing at double the rate of overall member activity!

Also, with 70 million monthly unique visitors and 17 million presentations and videos, SlideShare continues growing steadily.

Next stop, Twitter. The platform gained 47 million members in 2014 and now has 288 million monthly active users who tweet more than 6,000 times per minute. 80% of the traffic is mobile only.

The company also reports that 500 million unique logged-out visitors come to Twitter every month. All in all, last quarter saw 182 billion Timeline views.

Coming at last but definitely not least, Yelp shared some interesting numbers for Q4 2014 and the entire year. The site has 135 million unique monthly visitors; 72 million of these visits come from mobile devices. There are also 93,700 active local business accounts.

During the last month of last year, consumers made 350,000 transactions through the Yelp Platform, which now has more than 60,000 businesses.

Does Social Media Make Us More Stressed?

It’s a fact, social media has taken over the world. Everyday, we spend countless hours checking out our streams via laptops, tablets, and smartphones.

What impact does what we see have on us? The Pew Research Center used the Perceived Stress Scale to survey more than 1,800 U.S.-based adults and measure “the degree to which individuals feel that their lives are overloaded, unpredictable and uncontrollable.”

Overall, stress does not appear to be tied to the frequency of social media use, but rather to circumstances — what we call “the cost of caring.” Smartphones, emails, and platforms like Facebook, Pinterest, and Twitter, give us access to more resources and heightened insights into what is going on in other people’s lives than ever before. And it is what makes some users more stressed than others. 

That’s the case for women, for example. They usually know more about major events and experience higher stress levels (7%) than men; they also share their emotional experiences with a wider range of people.

With that said, technology seems to offer a system that helps them cope with difficult news from their friends, family, and acquaintances:

“[T]he more pictures women share through their mobile phones, the more emails they send and receive, and the more frequently they use Twitter, the lower their reported stress,” says the report. “Compared with a woman who does not use these technologies, a woman who uses Twitter several times per day, sends or receives 25 emails per day, and shares two digital pictures through her mobile phone per day, scores 21% lower on our stress measure than a woman who does not use these technologies at all.”

Not surprisingly, the study reveals that social stress is contagious. Further, the level of stress a person will experience is directly proportional to the kind of relationships they have with those who share negative news:

“When women see more-distant acquaintances struggling with stressful events, it might have the effect of inducing relief that this particular event has not happened to someone closer to them. It is a reminder that the lives of close friends/family could, after all, be much worse. Controlling for other factors, the joy of missing out was typically associated with a score that was about 6% lower on our scale of perceived stress.”

In Other News

Facebook turned 11! Happy Birthday, FB!

Facebook Mentions, the app for public figures and celebrities, has been updated. According to SocialTimes, the company is also paying 600 users to understand how they interact with News Feed on a special version of the social network.

Visible Measures reports that Facebook videos accounted for 25% of all Super Bowl views this year.

Twitter has started pushing Promoted Tweets to third-party platforms. The first partners are Flipboard and Yahoo! Japan. The company is also testing an Instant Timeline for new users and a redesigned homepage for non logged-in visitors. Further, it has renewed its partnership with Google to index tweets in Search. And SMBs can now promote their best-performing messages directly from the Twitter Activity Dashboard.

Wondering how you could have a huge Twitter audience like Taylor Swift’, Katy Perry’, or Justin Bieber’s? Think twice! Music Business Worldwide reveals that a majority of their followers are fake: 65% for Perry, 58% for Bieber, and 67% for Swift. Lady Gaga and Rihanna also boast impressive numbers (55% and 62% respectively).

GIFs are visible on TweetDeck.

The Instagram app now loops videos in users’ streams.

LinkedIn’s Connected app is available on Android.

YouTube is testing a multiple-angle video feature on the desktop and in the U.S.

Livefyre launched its Advanced Twitter Search functionality for Storify Enterprise.

See you next week for another roundup of must-read news!

Cendrine Marrouat Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

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3 Responses to “Could 2015 Be the Year of LinkedIn?”

  1. Joseph

    Personally, I’m not a big fan of Linkedin. With Google+, Facebook, and Tumblr already here I don’t see the allure of it plus it’s just boring and plain. I think Flipboard will be a hit when more people find out about, and they just now released their desktop version so it’s no longer only an app. In fact, I think sharing back-n-forth between and flipboard would be cool. Anyway, everyone should check out

    And join:

    • Cendrine Marrouat

      Hello Joseph,

      LinkedIn is a B2B-centric platform. That’s probably why you don’t find it useful.

      I covered the news about Flipboard in another roundup. I agree with you, it will be a hit.

  2. Harry

    LinkedIn won’t inform anyone on how many ACTIVE users they have. That, in and of itself, should show you that there is obviously an issue with these statistics.

    LinkedIn has no way to know how many members have FAKE accounts. I, myself, have 3. You limit me from viewing people on a FREE so-called social media platform, and I find a way to bypass your greedy, disgusting scheme to make me pay.

    LinkedIn is a great concept, but they’re ruining it with their clear identity crisis. Are they a social media platform? Are they a job site? Who knows? NOT THEM.

    Good luck linkedIn. Keep lying to your members and potential investors. The truth always comes out. Karma is a bitch.


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