A couple of weeks ago Vic Gundotra, ‘the father of Google+‘, announced that he was leaving and media outlets jumped on board giving their take on what it all meant for the future of the platform and businesses alike.

TechCrunch published a fairly controversial piece stating what many believe to be true already — that G+ is Walking Dead and the reshuffling of over 1000 employees around the news of Vic’s departure was confirmation.

When Google+ launched back in 2011, it was revered as the platform that would give Facebook a run for its money. Today, there is a lot of contradictory data and two clear camps of marketers have emerged:

So who’s getting ahead on G+?

The grass is always greenest when it’s watered.

I spend a low to average amount of time on G+ and I can say that my profile probably isn’t a statement of success in most people’s eyes. I have been circled just over 700 times and boast 153,000 views. Is that good or bad? I don’t know. But based on my current activity I find it shockingly positive.

Set aside numbers and think about this: I receive four to five emails daily from people who have found me on G+ and would like to know more about our service. That is incredible lead generation for very little “activity”.

Who’s doing G+ right in my eyes? People like Cendrine Marrouat, Martin Smith, Jason Darrell, Mike Elgan and Sarah Santacroce are just a few proving the point that G+ is neither a Ghost Town nor a Bust. They have made a commitment to invest time on the platform educating and interacting with their community and in return they are reaping the rewards and thriving.

There are thousands of people and marketers who are taking advantage of clean, non-advert populated timelines to promote their business and are seeing results.  Even Brands and industries that historically have a hard time making headway, like financial services, are thriving. Vanguard is a stellar example. They belong to more than 800,000 circles — they must be doing something right.

In the flurry of articles and posts being written around the future of G+, this week’s Tuesday #BizHeroes Tweet Chat will focus on the recent events and speculation around G+.  I’ve invited Marty Smith, Entrepreneur, Internet Marketer, curator and founder of Curagami, the Enterprise Crowdfunding Platform, to share his insights on using Google+. Marty brings both strategic and tactical wisdom to the table and will share best practices, thoughts and tips on the why, what and how to get the most out of G+.

Below is a round up of a few favorite articles and posts on the topic.
If you’re currently using G+ as a part of your marketing strategy join us and share what’s working and what’s not. See you at 2pm EST, #BizHeroes

Note: G+ isn’t alone in being the object of criticism either. Earning and growth reports for Facebook, Twitter and LinkedIn are prompting a lot of questions and concern over the viability of these platform and consequences for marketers.

Over the next weeks we’ll be dedicating #BizHeroes to covering current events around platforms such as Facebook, Twitter and LinkedIn. Our next Platform in the Spotlight on #BizHeroes is LinkedIn, May 27th with Small Business and LinkedIn expert, Sarah Santacroce.

Photo credit: sakhorn38

Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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2 Responses to “Google+: The Grass is Always Greenest When It’s Watered”

  1. Marty Smith


    Thanks for the shout-out. We continue to believe two things:

    * There is a new ecommerce brewing that collapses content, community and conversion.
    * Google plus is a powerful suite of tools in service of bullet #1.

    GPlus remains the best long form social network where conversations happen daily. I;ve NEVER and will NEVER have a conversation on Facebook. I publish and look at pictures from friends, but the depth of that interaction is shallow and not nearly as hypnotic as it used to be. And boy do they hate marketers at FB.

    GPlus, on the other hand, loves us. They want to create tools that help not hurt us. I have almost 5K followers on G+ Now (Martin W Smith) and that is 5x Facebook. I attribute the difference to the nature of the interaction. On G+ we talk, discuss and get to know one another. On Facebook we publish and move on.

    The question, for marketers and businesses, is not where can they get the mos traffic. The question is where are they likely to connect with and learn from their visitors. G+ is a powerful force in our marketing and we are under-invested. Show me another network where a tribe of 5,000 can generate over 2M views and we will use that tool too…especially if it is free :). M

    Thanks for the mention. Apologize for my tardy reply. We just relaunched a major website (Moon-Audio.com) testing many of our cherished ideals and, knock on wood, results are BAFFO after the first month!!! Conversions up 20%, time on site and pages viewed up. Bounce rate down. Cart has moved up to #2 on most viewed and we are getting more coarts created and finished. That translates into 30% to 50% in growth this year on the topline. We have the site so tuned we think the bottom line may grow even more. So exciting to see content ideas confirmed by MONEY (lol).

  2. Kelly Hungerford

    Hi Marty,

    You hit the nail on the head, Marty, and I think Jason Darrell, who sparked the conversation on G+ would probably agree that the social layer and discovery mechanism via G+ is definitely one of its strengths. My personal hope is that G+ continues on as is, despite any changes and a ‘stream’ focus. They’ve got a great thing going with SEO and discovery at G+.

    Look forward to seeing your post on how the new design skyrocketed Moon-Audio.coms’s traffic and bottom line. You’re the master, Marty — they’re lucky to have you on board!


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