This week I’m really excited to announce the launch of two great features to help you increase engagement and reach new audiences: customized Promo-Tweets and auto-posting to Facebook and Linkedin.

As the Twitter community grows, so does the competition. Over the past months you have told us that getting your message heard across Twitter is becoming more difficult by the day. You asked for control over your Promo-Tweet messaging as well as more options for promotion.

Create custom messaging:

Now you can tailor your message to best fit your niche. You know best what makes your community tick, and click. Add a #tag, modify your mentions and customize your text. Read more about getting started with this new feature here.

Don’t want to change a thing? No problem. The “daily is out” is set as the default tweet. Changing it is up to you!

Automatically promote on Linkedin and Facebook: 

We’ve added auto-posting to Facebook and Linkedin. Create a custom post and share your paper url, or just the featured article, automatically, with each new edition.

Branding tip! Add a thumbnail cover image to represent your paper when shared.

Paper thumbnails increase clicks. When your paper is shared across social platforms you can share your branding along with it. Create graphic or upload your and replace the standard “P” with each share.

If you choose to share an article from your paper, we’ll post the article image instead of the cover image.

Leave us a comment below, or Tweet us @SmallRivers and let us know what you think once you’ve tried them out. We look forward to hearing from you.


Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for, she was responsible for building community-centric operations to support's rapidly growing user-base and founding #BizHeroes,'s Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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