We’re really excited to share some enhancements and new features that will better support your email marketing activities.

According to the 2012 MarketingSherpa Lead Generation Benchmark Report, email marketing is the most effective lead generation tactic used by marketers — so we’re truly excited to introduce the new Paper.li Email Newsletter Service, along with a few other cool bells and whistles, to you today.

Here’s what’s new!

Brand new features:

  • Email newsletters – activate the Email Notification Service and automatically send the entire front page of your paper’s content, as revised by you, directly to your subscribers’ inbox for each new edition.
  • HTML export – easily export the HTML for your newsletter and send it your subscribers directly through third-party email list services such as Aweber, MailChimp and VerticalRepsonse… just to name a few.

Both of these features are available to Pro users.

Other great enhancements:

CSV import

We enhanced the email invitation feature to include comma-separated-value (.csv.) files. Now you can import up to 10,000 contacts per file and we’ll send out the invitations for you.

Updated look-and-feel

Both for the original email notification and the email newsletter are sporting a new, updated look-and-feel to compliment the new paper-view launched last month. They even carry the custom color accents from your paper.

Responsive email design

Regardless of device, your subscribers will have no trouble viewing your paper’s email notifications. Let us know how it’s working for them!

As always we count on your feedback to keep up moving in the right direction. Tweet us, or leave a comment here and let us know how the new features and enhancements are working for you.

Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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7 Responses to “Look What’s New! Curated Email Newsletters”

  1. 0906

    This is a great idea. I love it.

    I’d also suggest archived issues that can be accessed by my readers.

    Another thing I miss is the way the accounts refresh or load. For example:

    If I select weekly updates, I want the option for content that are added from the feeds during the week to accumulate and be added as they post. I don’t want only what I have to be fixed for one week. Otherwise I may post something at a time when it doesn’t have enough content and it leaves my account fairly boring and empty.

    I also miss that numerous account come up under a single profile/editor. I don’t like that. I am also not keen on the www address of my accounts. They should come up under the name of the paper I name, not the name of the twitter account.

    Just my two cents.

  2. laura smith

    Awesome post! I’d like to suggest to match your email to your brand – Include your company logo and colors on all your emails for consistency. Doing this will make your emails familiar and expected. thanks a lot!!~ Laura

    • Kelly Hungerford

      Hi Laura,

      you’re right. We’ve added a few new bells and whistles since this post. Now you can add banners, carry over color swatches, add a personal message and customize the From and Subject line.

      Try it out and let me know how it works for you!

  3. swarna shanmugalingam

    To Kelly Hungerford.
    It is with great pleasure I share the Paper li. as you introduce us. It helps you save a lot of time in monitoring blogs, RSS feeds and and alerts in one place.Also I would like to edit curate content from topic pages as you invite us to do. Sometimes I may need some help in this regard but like to learn how to edit the paper.Thankyou so much for giving help and instructions in this regard. Thanking you.


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