Of all the strategies and techniques I have used to increase visibility of my personal brand, content curation has been one of the most effective — and most fun to use.

Content curation helps you know and serve your audience better. By filtering the huge amount of information available online and sharing only the best and most relevant content with people in your niche, you save them time, meet their needs and answer their questions, while establishing your expertise in ways that only a blog can do.

There are many content curation tools out there, but only a few that deliver like Paper.li does. By curating the content automatically for you, based on the keywords of your choice, the service opens the door to higher brand visibility.

In this article, I will share five ways you can use Paper.li to boost your credibility and attract the right audience for your website, blog, products and services.


I mainly use Paper.li to monitor “conversations” on specific topics. Every day, I check out my papers and the ones to which I am subscribed. I click and read the articles, leave comments on the blogs (and always include the link to mine), and then I share the content with my networks.

Bloggers and readers alike often respond to my comments. They also check out my website and blog as a result.


Is your content spread across social networks (Facebook, Twitter and Google+) and/or different blogs? If so, why not centralize everything and create your own hub on Paper.li?

Your newspaper will give people access to your content in one easy spot. They can then share it on social networks and subscribe to it with the click of a mouse.

Of course, this will not replace an email newsletter. However, this is a complementary way to reach people where they find it the most comfortable to read, watch and listen to you. I actually recommend those who do not have a blog or website to give it a try.

To see how you can use Paper.li as a hub for your own content, take a look at  The Cendrine Marrouat Daily


My favorite thing about Paper.li? The fact that it includes the most relevant content and mentions the Twitter users who are considered as “top story” providers.

I often receive thank you messages from tweeps who have been mentioned in one of my papers. Or sometimes, they just RT the automatic tweets — which is another great form of acknowledgment.

Use this to your advantage. Connect with those individuals! Reply and start a conversation. Usually, if they did not follow you before, they are very likely to do so afterwards. Because if you show that you care about others, others will care about you in return.


Once the ice is broken, time to build relationships! Check out people’s Twitter streams, blogs, and Paper.lis, read some articles, leave a comment or two, and share the content with your networks. Before you know it, those tweeps (and others) will do the same for you!


One of the main complaints tweeps have is that their news stream is very cluttered. There is so much information being published on a daily basis, that even Twitter Lists are sometimes difficult to manage.

Did you know that you can use Paper.li as a decluttering tool? One of my newspapers, Cendrine’s Favorite Tweeps Daily, allows me to stay up to date with what my favorite tweeps blog and/or talk about.

Technically, this is also monitoring — but with an edge. Since the paper is automatically fed into my Twitter stream, my followers get a chance to know me better through the followers I look up to. I also think it is an appealing and creative way to acknowledge the people I consider influential for different reasons.

Now, it is your turn to speak. How do you use Paper.li to brand yourself? Share your tips in the comment section below.

Cendrine will be back on Monday, May 14 to share exclusive tips on how to generate traffic to your website or blog. Save the date!

Cendrine Marrouat
Paper.li Blog Staff Writer, Cendrine Marrouat is a French-born social media coach, curator, and author. She is the founder of Social Media Slant and the #smslantchat Twitter chat. Her latest e-book release, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It and Win", is a comprehensive guide focusing on the four pillars of audience building. Follow her on Google+.

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13 Responses to “5 Ideas to Brand Yourself with Paper.li”

  1. carol k

    Thanks, I will read this more closely tomorrow. I have just discovered this fantastic tool and started my own paper. Would it be ok to mention this on my blog and link to your article?

  2. Katrina Moody

    Excellent post Cendrine! I love Paper.li – and it’s wonderful for a niche community. It helps promote collaboration and marketing ideals, especially with those newer to Twitter. I have often set up an account for my new Twitter users and nonprofit organizations I work with, as a central place to see through the clutter and connect with those influential in their niche.

    • Liz Wilson

      Katrina, Thanks for the kind words – I am so pleased you find it a useful service. If you would like to share any insights on this blog as Cendrine has then don’t hesitate to contact me about a guest post – we love to hear from the community and we welcome contributions.

  3. Guest

    OK, but these are not branding ideas, these are brand management ideas.



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