How do you grow a relevant following on Twitter?

If you’re active on Twitter and looking to raise awareness around your business, a project, an organization or event, this question has probably crossed your mind — at least once.

In a new post by Rich Brooks,  4 Ways To Grow a Twitter Following That Matters, he outlines multiple actionable steps to improve your chances of growing a relevant Twitter following.  He mentions as a good way to increase visibility and elevate brands. We’re honored, and we couldn’t agree more! (For those of you not familiar with Rich, he is a web marketing expert, expert blogger, speaker and President of web design and internet marketing consultancy Flyte.)

If you’re already a publisher then you know first hand how effective a fine-tuned, topic-based can be in growing your Twitter following – as well as helping to increase awareness, establishing thought leadership, and sparking conversation. publishers who have experienced a noticeable increase in followers attribute their success to:

  • having a well-defined target audience
  • understanding their followers’ content needs
  • using Twitter lists to curate content
  • including @mentions for contributors in the promo-tweet

Regardless of whether you’re actively looking to grow your Twitter following, or not, Rich provides fantastic insight and a comprehensive guide, including screenshots and video, on how to use Twitter to grow your business.

Keep an eye open for our upcoming interview with Rich in which he will share his web marketing expertise – coming soon on the community blog!

Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for, she was responsible for building community-centric operations to support's rapidly growing user-base and founding #BizHeroes,'s Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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3 Responses to “Using Twitter to Grow Your Business”

  1. admin

    Greetings! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a wonderful job!
    العاب فلاش


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