Last night during Mack Collier’s weekly #blogchat an interesting conversation took place around

For those of you who are not familiar with #blogchat, it’s a weekly Twitter conversation that focuses on personal and business blogging. It’s a great all-around source of information for tools, techniques and inspiration and the participant list is as impressive as the guest list and topics covered.

Although the #blogchat topic of the evening was “using your email newsletter and blog to build an audience, and not “curation tools or services”, at one point during the chat got a good amount of air time. (You can see the transcripts here)

This didn’t surprise me as much as it may have surprised #blogchat participants. Why? Because active publishers already know that is a highly effective tool for any size of organization to deliver relevant, topic-specific news to audiences.

In recent months, has quickly found its place within inbound and content marketing strategies as an easy-to-use, cost-effective and powerful way to win the attention of prospective clients through offering valuable content.

Whether you’re a business blogger engaging with prospects, or an individual blogger looking for new ways to grow your audience, provides a suite of tools to help you grow your audience and promote your business, blog or interests.

  • Promo-tweets: the most well-known promotional tool, you can activate your paper to auto-tweet that “your daily is out” with each new edition. These tweets are a powerful way to get people reading your (We’ll be writing more about that soon!)
  • News widgets: integrate your, and curated content, onto your blog. News widgets can  be customized in color and size and are perfect for keeping fresh, curated news flowing daily.
  • Email notifications:  upload your own contact lists and invite existing or potential clients to subscribe to your daily paper and sends an email digest to anyone who has subscribed as soon as a new edition is published.

If you aren’t yet using to deliver curated news to your existing or potential customers, give it a try. Let us know how it works for you and feel free to share other tools, tips and tricks as well. We always look forward to hearing from you.

Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for, she was responsible for building community-centric operations to support's rapidly growing user-base and founding #BizHeroes,'s Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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6 Responses to “How Do You Reach Your Audience?”

  1. Mack Collier

    Thank you Kelly, great recap of some possible uses of Paper.Li. Sorry you couldn’t participate live, but I know that 8pm United States time doesn’t translate well in Europe 😉

  2. Kelly at

    Sure doesn’t! But your European community will be bright eyed and bushy tailed next time you hold a BlogChat in this time zone 🙂 (That’s a hint!)

  3. Zoe Alexander UK

    Hi Kelly, as you and Mack have mentioned the time zone difference does often play a role in webinars and social network chats. As for the post I am now looking at Paper.Li as another channel to our global audience as we only launched our designer maternity clothing brand some 10 weeks ago! Visibility is the key especially as a new player in the global market.

  4. Kelly at

    Congratulations on your business Zoe. That’s really exciting.

    We have a lot of small business owners who use to listen, engage and inform. Children and maternity are two great topics to curate and share around.

    If you haven’t heard about the “Nomad” you may want to to check it out. It is an embeddable news widget that brings your daily content to your website. It’s a great way to provide an additional service to your visitors! Let us know how it goes!

    P.S. The Nomad embed code is accessible via the Embed icon on the front page of your


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