When was the last time someone thanked you for a mention in your Paper.li? If it hasn’t happened recently, it’s possible that your Paper.li is due for a content tune-up.

Here are a few tips for keeping your paper, and your readers’ content discovery experience, in top form.

1. Review your sources

Trends come and go and people’s tastes can change. If your content sources are still relevant, then your paper will be rich with articles of interest.

Pencil in an hour a month to review your social media sources and experts. Recheck your queries, searches, #tags, keywords, user lists and those you follow. Twitter’s advanced search is a great place to start, then follow up with Google+ and Facebook.

2. Edit your content

Paper.li is great for fetching, analyzing and making sense of the content that you desire, but your readers need YOU to make the final cut for them. Your paper and its content are an extension of your online presence, so take a few minutes daily to make sure that the content reflects you, and your topic.

Take the time to weed out content that you think your readers might have already seen, or that you feel isn’t relevant to them, and add content from the web that you think they would appreciate.

Reposition the articles you like and put your favorite news spotters in a headline position. While doing so, look for trends when you edit and use your filters to reflect better what you would like to see more, and less of.

3. Personalize your paper

You never have a second chance to make a first impression, so before you begin promoting your Paper.li…

Change your note as often as you can to let your loyal readers know that you are present and thinking of them, and give them a new background to enjoy every now and then. They’ll thank you with RTs, subscriptions, likes and shares.

Let us know what you do to keep your Paper.li in top form and don’t hesitate to let a publisher know when you see something you like. We’re sure they’ll appreciate the feedback!

Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for Paper.li, she was responsible for building community-centric operations to support Paper.li's rapidly growing user-base and founding #BizHeroes, Paper.li's Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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4 Responses to ““The Daily is Out” – But is Yours in Top Form?”

  1. Matt Balfour

    Would be great to be able to edit content from the “See all articles” view as by sorting from source one can see and remove duplicate articles. Basically give the curator the same options as in the normal view and it would make the process of “cleaning” the paper much easier. Would also be nice to be able to have a certain period of time to edit the paper before the email is sent to subscribers and the auto-promote tweet is generated and sent.

    Love what you are doing with this tool, keep up the great work!!!

  2. Kelly at Paper.li

    Matt – both features you mention are being worked on and will roll out in the near future.

    Our goal is to make editing and grooming as simple as possible for you and a bulk delete will really help there. Preview is a highly anticipated feature and it’s not too far out.

    I’m happy to hear Paper.li is working out for you and I’ll pass your praise on to the team!

  3. Bob Rodkin

    Hello, I’ve been trying to find a way of changing one of my papers from my business twitter to my personal twitter. I used to have one twitter account @BobRodkin but recently dedicated that as a business account and @MacRodkin as my personal account. One of the papers I have I set to stop promoting as I can’t figure out a way of getting it to promote to my personal twitter account. Is this even possible yet?

    I can leave it where is if only there was a way of having it promote to a different twitter account. If not, can I just transfer the paper to a different paper.li account?

  4. Kelly at Paper.li

    Hi Rob,

    Unfortunately there is not a way to transfer papers from one account to another. You would need to set up the paper under that account name.

    We’re working on optimizing the creation process for the future and that should help with cross promotional possibilities. I’ll add your comments to our requested features and we will see what we can do in the future.


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