Last week was a pretty exciting one for technology and innovations in Switzerland. The 6th edition of Lift Geneva attended by 600 participants from all over the world took place. If you are not familiar with the Lift Conference, it is a conference focusing on emerging usages of digital technologies in various areas.

The second day of the conference covered all sorts of community aspects, and as a community manager I was impressed with Tiffany St James, former Head of Citizen Participation for the UK Government. Her talk on “ Online Communities: encouraging involvement” walked us through some key aspects of community involvement including the benefits, the typology, the associated risks and up-to-date examples of online communities.

Throw your own party, or join an existing one

Consciously or not, we all fill the role of Social Online Community Manager in our daily lives. We are managing, moderating and curating lists, contacts, posts, feeds, and media. Twitter, Facebook, Paper.lis, and blogs. Our community is comprised of over 170,000 Media Curators and Community Managers with their own audiences to speak to.

So click through Tiffany’s presentation and see where your Daily(s) fit in:

– Is your community focus clear; are you a community of action, environment, place, interest – have you based your paper on a user list or #tag, standard or custom.

– What type of community are you building; one led by an individual or a company? is it conversation oriented or more product /content?

– What is your role : are you the voice of your community or the moderator of the community you follow?

– Are you continually optimizing your service (your user lists, who your following) to the benefit of your community?

– What are your outputs ( subscribers, views, favorites, re-tweets) and what are your outtakes i.e, user satisfaction and experience will be rolling new editorial and statistical features soon that will allow you, our publishers, more control in moderating content and optimizing user satisfaction to reach your goals. These features are based on your feedback and requests, so please keep both coming in to us!

As always, we look forward your comments, thoughts and ideas.


Kelly Hungerford
Community Builder| Customer Experience & Care Strategist
Kelly's a Digital Operations Specialist and Social Brand Strategist. She helps Startups and SMBs build lean marketing operations leveraging Social Media to support business goals and connect with the people who matter most.

As former Head of Community and Communications for, she was responsible for building community-centric operations to support's rapidly growing user-base and founding #BizHeroes,'s Brand Twitter Chat that takes place Tuesdays at 2pm ET.

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6 Responses to “Managing your Communities”

  1. Michael G

    Can’t wait! http://www.Helvetic.LA and’s tools are perfect for the challenge we face in LA: maintaining a communication channel directed specifically to the (yes, limited – yet focused) audience of 10,000+ “Auslandschweizer” in SoCal.

    The goal of creating a (Virtual) “Little Switzerland” (compared to the brick-and-mortar “Koreatown”, “Chinatown” or “Little Tokyo” is seemingly much easier to reach, thanks to tools like – Thank You!

  2. Kelly at

    Interesting Michael. I was just speaking about location based vs. theme based papers to my colleague today.

    It will be interesting to see how local – or not – people take their paper.lis!

  3. ipvalue

    In our community (e.g. ) and several others, we have lots of tweets about civil cases (for example: copyright infringement) but the default Section with which they are tagged is “CRIME” Pending a semantic algorithm that can distinguish between these two very different types of legal cases, shouldn’t the default be “Cases” or “Legal Cases”? “Crime” just gives the wrong impression to the readers.

  4. Kelly at

    ipvalue- Thank you for the feedback. Indeed, something like Legal is more positive than Crime. I have passed that on to our team and we will see what we can do for the future.

  5. Kelly at

    Hi tegnomad, analysis the links found inside the tweets and then places them based on relevance.

    We are continually working to improve the service and I will bring your feedback and put it on the table.

    We work hard to incorporate all of our users comments, so thank you!


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