Take Your Blog to the World

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Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it.

Nonprofits, You Can Make Videos! Here’s How

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One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film Festival on September 12-14 in Austin, Texas. Follow the festival on Twitter at #LCH2012 or subscribe to the event Paper.li which will be… Read more »

5 Rock Solid Foundations for Your Content Marketing

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Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do you know what’s the right content? Where do you share it? How often should you publish? Do you need a… Read more »

Best Practices for Driving Traffic with Pinterest

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There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your Pinterest boards using your boards to drive traffic to your revenue-earning site. 1. Share Your Pins on Twitter and Facebook…. Read more »

5 Ways to Break Away From Helvetica and Give Your Pages Pizzazz

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The Helvetica font isn’t cutting it any more. Don’t get me wrong: Helvetica is a perfectly acceptable font. I use it myself, mostly for labels, captions and navigation menus. Utilitarian stuff. Why? Because that’s what it’s suited for. Helvetica (and its fraternal twin, Arial) are perfect for communicating information when you want the vehicle you’re… Read more »