Wrap Your Content Around Regular Events

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How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Read more »

Storytelling lessons from “A Song of Ice And Fire”

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Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers…. Read more »

New Ways to Break the Humanitarian News

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How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable arm of Thomson Reuters which owns the Reuters news agency, it is by creating and nurturing communities-based ad-free news channels. Julie is communities editor… Read more »

Whoever Tells the Best Stories Wins

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There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening.

Nonprofits, You Can Make Videos! Here’s How

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One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film Festival on September 12-14 in Austin, Texas. Follow the festival on Twitter at #LCH2012 or subscribe to the event Paper.li which will be… Read more »

How to Establish a Writing Habit

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Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, a blog, a newsletter or an ebook… Writing is always the first step.