Social Return of Investment: What Truly Matters

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Social ROI- What Truly Matters

When it comes to return on investment in social media, many brands and marketers tend to apply old-fashioned thinking to intangible factors. You can’t put a dollar sign on every Tweet, Facebook like, LinkedIn post, or conversation. Or, as Gary Vaynerchuk puts it, “What about the hidden ROI of what happens in real life when… Read more »