A Social Media Health Check: Is Your Strategy on Life Support?

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Social media has been described as vast, confusing, essential, and a fad, among other things. Let’s zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do you think your digital strategy is healthy or lingering on life support? When was the last time you set aside… Read more »

Fans Are Not What Facebook Says They Are

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I’m watching a segment 60 Minutes recently did on Taylor Swift, including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she stares out at the audience. She cannot believe how loud her fans are cheering! It shows Taylor overcome with a… Read more »

How to Make Twitter Work for Your Business: Part 1

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New to Twitter and wondering what to do? Tweeting, but no one’s replying? Putting loads of effort into marketing, but no one cares? You’re definitely not alone. I don’t aspire to a large Twitter following, but I wanted to enjoy more conversation and not feel like the lonely kid at the edge of the playground…… Read more »

Jay Frost: How Nonprofits Can Raise More Funds

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Jay Frost has been living and breathing philanthropy for 25 years, most recently as President and CEO of FundraisingInfo.com. He’s also a speaker, consultant and author on philanthropy, fundraising and social media working out of Washington D.C. He has a strong message for nonprofits: learn how to ask for money on social media. He tells… Read more »

The SEO Benefits of Twitter: A Personal Experience

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I’ve been blogging for about a decade now. For the first several years I didn’t really know what I was doing in terms of SEO. I slowly became interested in the subject, however, and used my growing knowledge of it when building some small niche websites over the last three or four years. Because these… Read more »

3 Steps to Live Tweeting an Event

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One way to get more out of conferences, webinars and other professional development events is to live tweet the highlights. Having been a newspaper reporter eons ago, I wanted to give it a try – so I did, with less-than-perfect results! But I learned some useful lessons to share. Why would you want to do it? Live… Read more »

Happy Hotelier: Promote Your Business the Nice Way

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If you’ve ever thought of starting a business in the travel and tourism sector, Guido van den Elshout, also known as GJE and Happy Hotelier is the person to follow. @happyhotelier is the creator and owner of perhaps The Netherlands’ most upmarket bed and breakfast, Haagsche Suites in The Hague, which celebrates its tenth anniversary in 2012…. Read more »

Inject Gameplay into Your Content

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Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the… Read more »