Content Creation: Know Your Rights, Keep It Legal

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Q: What’s more painful than having to pay $8000 dollars for image copyright infringement penalties? A: Being sued for $150,000 dollars. Not too long ago I was asked by someone if they could re-use an image that I had used in a recent blog post. Without thinking twice, I said yes — as long as… Read more »

Google+: The Grass is Always Greenest When It’s Watered

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A couple of weeks ago Vic Gundotra, ‘the father of Google+‘, announced that he was leaving and media outlets jumped on board giving their take on what it all meant for the future of the platform and businesses alike. TechCrunch published a fairly controversial piece stating what many believe to be true already — that… Read more »

This week: Back2School, RSS for Topics, #90DaytoEllen, and more

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This weeks post highlights– surprise! — Five Things that I think are worth sharing every week. From product updates to news from the community, upcoming events to  cool new tools… content will be a surprise, but always helpful.  Today I’m sharing a blend of all of the above. Here goes! 1. Content Marketing World 2013, Sept 9… Read more »

Publisher Spotlight: Brona O’Connor

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According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers. With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers. In this week’s Publisher Spotlight I speak… Read more »