Marketers Are Starting to Adapt to Consumer Habits

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Marketers Are Finally Adapting to Consumer Habits (1)

For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores. The last five years have proven that you can never rest on your laurels, though. Things have changed…. Read more »

Towards a Mobile-Centric Social Media World

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Towards a Mobile-Centric Social Media World

With a growing number of users, especially on the mobile front, marketers and brands that want to survive the shift will have to throw all old-fashioned tactics away as soon as possible and instead start paying attention to online chatter.

Going Visual: The Rise of Pinterest and Messaging Apps

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Going Visual: The Rise of Pinterest & Messaging Apps

In 2012, Pinterest hit the 10 million visitor mark. In the same breath, it also became the first network in history to reach the landmark so fast. Three years later, Pinterest does not show any sign of slowing down.

As similar visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets. And, as today’s roundup shows, SMBs in particular are slowly but surely investing more time and money into hitting the right target…

This Week in Social Media: It’s a Mobile World!

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It's a mobile world

Mobile devices now rule the world. Most of our conversations take place via apps like WhatsApp or Viber. It is a trend that has also changed expectations when customers browse websites.

This week’s roundup touches on mobile, marketers and measurement practices.