Keep a Clear and Consistent Message

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Consistency

Marketing is an essential component to virtually any business succeeding. Marketing has also changed quite a bit in just the past few years. Social media and everything that came with Web 2.0 changed the way people and companies interact and even how some business transactions are made. Keeping on top of all of the communication… Read more »

Wrap Your Content Around Regular Events

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How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Read more »

Independent Publishing For A Worldwide Market

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Guy Boulianne founded his own internet-based book publisher, Éditions Dédicaces, which makes extensive use of the latest publishing technology and social media, including Paper.li. He’s also marketing his own eBook reader. He talked to us about how he runs a thriving publishing company in the age of the eBook. Tell us about Éditions Dédicaces We are… Read more »

Storytelling lessons from “A Song of Ice And Fire”

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Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers…. Read more »

Sisters Pioneer the Art of Digital Mags

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If you love high-quality magazines, you will adore SisterMAG. It is produced with passion by Toni and Thea Neubauer, who are showing the world how a digital-only magazine can be not only a thing of beauty but also a viable business.

Best Practices for Driving Traffic with Pinterest

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There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your Pinterest boards using your boards to drive traffic to your revenue-earning site. 1. Share Your Pins on Twitter and Facebook…. Read more »

5 Ways to Break Away From Helvetica and Give Your Pages Pizzazz

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The Helvetica font isn’t cutting it any more. Don’t get me wrong: Helvetica is a perfectly acceptable font. I use it myself, mostly for labels, captions and navigation menus. Utilitarian stuff. Why? Because that’s what it’s suited for. Helvetica (and its fraternal twin, Arial) are perfect for communicating information when you want the vehicle you’re… Read more »

How to Establish a Writing Habit

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Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, a blog, a newsletter or an ebook… Writing is always the first step.